365 by Whole Foods Market Veggie Straws — BULLSHIT
Munch or Dump rates 365 by Whole Foods Market Veggie Straws by 365 by Whole Foods Market BULLSHIT — score 0/90.
The name sells vegetables; the ingredient list sells potato starch fried in refined oil. Spinach and tomato are trace powders near the bottom, and beet root and turmeric are there for color, not nutrition. This eats like a potato chip wearing a produce costume, and Open Food Facts flags it NOVA 4, ultra-processed.
Why this verdict
- Product name implies vegetables, but the base is potato starch and cornstarch, refined starches with no vegetable nutrition
- Spinach powder and tomato powder appear in trace amounts below salt, present largely for the veggie halo and color
- Beet root powder and turmeric are explicitly listed as colors, reinforcing the produce illusion
- Refined starch plus refined oil delivers 25g fat and ~464 kcal per 100g, on par with regular potato chips
- Classified NOVA 4 (ultra-processed) by Open Food Facts
Ingredients (11)
- potato starch (safe) — Anti-caking agent to keep shreds separate.
- dehydrated potato (moderate) — Processed potato solids used to build the straw structure.
- Sunflower / safflower seed oil (moderate) — Refined oil driving fat to 25g per 100g.
- cornstarch (moderate) — Refined starch filler for crunch and shape.
- Salt (moderate) — Used in moderation, might exceed necessary amount.
- spinach powder (safe) — Trace vegetable powder used mostly for color, not meaningful nutrition.
- Tomato Powder (safe) — Minor flavor and color addition; present in small amounts.
- Cane Sugar (moderate) — Added sugar in the breadcrumb — one of two distinct sweeteners in the list.
- Sea Salt (moderate) — Sodium source; no nutritional edge over regular salt.
- Beet root powder (color) (safe) — Natural colorant used to imply vegetable content.
- Turmeric powder (color) (safe) — Natural colorant, not present for flavor or nutrition.