Allinson's The Champion Wholemeal — OKAY

Munch or Dump rates Allinson's The Champion Wholemeal by ALLINSON'S OKAY — score 62/90.

A genuine wholemeal loaf with wholemeal flour first and only ascorbic acid as an additive, but wheat protein, added oil, and a touch of molasses sugar keep it from being pristine.

Why this verdict

• Wholemeal wheat flour is the #1 ingredient, so it delivers real fibre and wholegrain
• Only additive is ascorbic acid (vitamin C), a harmless flour treatment agent
• No artificial preservatives, colours, or emulsifiers
• Added rapeseed/palm oil and molasses sugar nudge it away from a clean list
• Around 13 ingredients including isolated wheat protein, more processed than a basic 4-ingredient loaf

Ingredients (13)

• Wholemeal wheat flour (safe) — Whole grain flour keeping the bran and germ, so you get fibre, B vitamins and minerals rather than stripped white flour.
• Water (safe) — Used as a basic ingredient in bread.
• wheat protein (safe) — Added gluten protein to lift total protein per serving.
• yeast (safe) — Leavening agent for bread rising.
• fermented wheat flour (safe) — Real bread-making step — adds flavor the traditional way.
• Salt (moderate) — Used in moderation, might exceed necessary amount.
• oat bran (safe) — Extra soluble fibre; a genuine plus.
• Malted Barley Flour (safe) — Traditional dough conditioner; contains gluten.
• vinegar (safe) — Mild preservative and flavor enhancer.
• Molasses Sugar (moderate) — Small amount of added sugar for colour and flavour; low but not zero.
• Sustainable Soya Flour (safe) — Common bread improver adding a little protein; allergen but not harmful.
• Vegetable Oils (Rapeseed, Sustainable Palm) (moderate) — Added refined oil for softness; not needed in a basic loaf and adds refined fat.
• Ascorbic Acid (Vitamin C) (safe) — Added vitamin C; also helps preserve color and flavor.