Apis Fruitilicious Fruit Blast Mixed Fruit Jam — BULLSHIT

Name: Apis Fruitilicious Fruit Blast Mixed Fruit Jam
Brand: Apis

Munch or Dump rates Apis Fruitilicious Fruit Blast Mixed Fruit Jam by Apis BULLSHIT — score 0/90.

Marketed as 'real fruit' jam 'free from artificial flavours and preservatives' — but sugar is the #1 ingredient and it openly lists artificial flavour, artificial colour (E122) and a benzoic acid preservative.

Why this verdict

Brand sells it as 'real fruit goodness, free from artificial flavours and preservatives' — the label lists artificial flavour AND benzoic acid preservative
Sugar is the #1 ingredient, ahead of the fruit pulp it's named after
Contains E122 (Carmoisine), a synthetic azo dye linked to hyperactivity in children
65.3g sugar per 100g with near-zero protein or fibre — a fast blood-sugar spike
NOVA 4 ultra-processed: a chemistry of sugar, dye, artificial flavour and preservative

Ingredients (7)

Sugar (concerning) — Second ingredient and the dominant nutritional driver; added sugar in liquid form spikes blood glucose and adds empty calories.
Mixed fruit pulp (safe) — The only genuinely wholesome component, but it's outranked by sugar and heavily diluted.
Pectin (E440) (safe) — A natural fruit-derived gelling agent. Harmless and standard in jams.
Citric acid (E330) (safe) — Common acidity regulator for tartness and preservation. Benign in these amounts.
Natural & artificial flavour (moderate) — The 'artificial' half is a synthetic flavour additive — and flatly contradicts the 'no artificial' marketing.
Colour (E122 / Carmoisine) (concerning) — A synthetic red azo dye used to fake a fresh-fruit colour. Linked to hyperactivity in children; banned or warning-labelled in several countries.
Benzoic acid (E210, preservative) (moderate) — A chemical preservative — directly contradicts the 'no preservatives' claim. Can form benzene traces with vitamin C and may irritate sensitive individuals.