AS-IT-IS Atom Whey Protein (Double Rich Chocolate) — BULLSHIT
Munch or Dump rates AS-IT-IS Atom Whey Protein (Double Rich Chocolate) by Atom BULLSHIT — score 0/90.
Solid whey protein base, but the brand sells it as 'zero additives, no artificial sweeteners' while the label literally lists sucralose and artificial flavour.
Why this verdict
- Marketed as 'no artificial sweeteners / zero additives' but contains sucralose
- Lists 'Artificial Flavour' outright despite clean-label positioning
- Sucralose is a synthetic sweetener, not the 'natural' image sold
- Good protein base, but the claims oversell its purity
Ingredients (8)
- Whey Protein Concentrate (safe) — High-quality complete dairy protein with a full amino acid profile.
- Whey Protein Isolate (safe) — Purer, faster-digesting protein fraction with minimal lactose and fat.
- cocoa powder (safe) — The actual chocolate, but only ~4.5% of the cookie.
- Artificial flavour (moderate) — Lab-made flavor compounds; safe but contradicts the 'clean / natural' marketing.
- Probiotic Blend (safe) — Live cultures that can support gut health and protein digestion.
- DigeZyme (safe) — Digestive enzyme blend (amylase, protease, lactase, etc.) to ease absorption and bloating.
- LECITHIN (safe) — Natural emulsifier (usually from soy) that helps the oil spray evenly; generally harmless in these amounts.
- Sucralose (moderate) — Second artificial sweetener; combining it with sugar and Acesulfame K is engineered hyper-sweetness, not a 'lighter' drink.
Healthier alternatives
- Gold Standard 100% Whey - Banana Cream