AS-IT-IS Atom Whey Protein (Double Rich Chocolate) — BULLSHIT

Name: AS-IT-IS Atom Whey Protein (Double Rich Chocolate)
Brand: Atom

Munch or Dump rates AS-IT-IS Atom Whey Protein (Double Rich Chocolate) by Atom BULLSHIT — score 0/90.

Solid whey protein base, but the brand sells it as 'zero additives, no artificial sweeteners' while the label literally lists sucralose and artificial flavour.

Why this verdict

Marketed as 'no artificial sweeteners / zero additives' but contains sucralose
Lists 'Artificial Flavour' outright despite clean-label positioning
Sucralose is a synthetic sweetener, not the 'natural' image sold
Good protein base, but the claims oversell its purity

Ingredients (8)

Whey Protein Concentrate (safe) — Dairy protein used for body and freeze-thaw stability.
Whey Protein Isolate (safe) — High-quality complete dairy protein; the source of the 15g protein claim.
cocoa powder (safe) — Additional cocoa solids for depth.
Artificial flavour (concerning) — Lab-made flavor doing the work real ingredients should; contradicts the premium story.
Probiotic Blend (safe) — Live cultures that can support gut health and protein digestion.
DigeZyme (safe) — Digestive enzyme blend (amylase, protease, lactase, etc.) to ease absorption and bloating.
LECITHIN (safe) — An emulsifier that helps the powder mix smoothly; used in small amounts and generally benign.
Sucralose (moderate) — Artificial sweetener; unexpected in a bakery pie and a second sweetness source.

Healthier alternatives

MuscleBlaze Biozyme Whey (Chocolate)
Gold Standard 100% Whey - Banana Cream