AS-IT-IS Atom Whey Protein (Double Rich Chocolate) — BULLSHIT

Name: AS-IT-IS Atom Whey Protein (Double Rich Chocolate)
Brand: Atom

Munch or Dump rates AS-IT-IS Atom Whey Protein (Double Rich Chocolate) by Atom BULLSHIT — score 0/90.

Solid whey protein base, but the brand sells it as 'zero additives, no artificial sweeteners' while the label literally lists sucralose and artificial flavour.

Why this verdict

Marketed as 'no artificial sweeteners / zero additives' but contains sucralose
Lists 'Artificial Flavour' outright despite clean-label positioning
Sucralose is a synthetic sweetener, not the 'natural' image sold
Good protein base, but the claims oversell its purity

Ingredients (8)

Whey Protein Concentrate (safe) — High-quality complete dairy protein with a full amino acid profile.
Whey Protein Isolate (safe) — Purer, faster-digesting protein fraction with minimal lactose and fat.
cocoa powder (safe) — The actual chocolate, but only ~4.5% of the cookie.
Artificial flavour (moderate) — Lab-made flavor compounds; safe but contradicts the 'clean / natural' marketing.
Probiotic Blend (safe) — Live cultures that can support gut health and protein digestion.
DigeZyme (safe) — Digestive enzyme blend (amylase, protease, lactase, etc.) to ease absorption and bloating.
LECITHIN (safe) — Natural emulsifier (usually from soy) that helps the oil spray evenly; generally harmless in these amounts.
Sucralose (moderate) — Second artificial sweetener; combining it with sugar and Acesulfame K is engineered hyper-sweetness, not a 'lighter' drink.

Healthier alternatives

Gold Standard 100% Whey - Banana Cream