B Natural Mixed Fruit Juice — BULLSHIT

Munch or Dump rates B Natural Mixed Fruit Juice by ITC Limied BULLSHIT — score 0/90.

Sells itself as natural, no-added-color/flavor fruit juice, but it's mostly water and sugar with synthetic dyes (Sunset Yellow, Tartrazine) and lab flavors.

Why this verdict

• Marketed as natural with 'no added color/flavor', yet contains Sunset Yellow, Tartrazine and synthetic 'nature identical' flavors
• Sugar is the #2 ingredient after water; real fruit is only ~20% total
• Added sweetness plus synthetic dyes make this engineered sugar-water, not real juice
• 'Source of fibre' comes from added polydextrose, not the fruit
• Artificial colors INS 110/102 are linked to hyperactivity flags in children

Ingredients (15)

• Water (safe) — Used as a basic ingredient in bread.
• Sugar (moderate) — Added for sweetness, can contribute to calorie content.
• Banana Puree (6.8%) (safe) — Real fruit pulp, but a small fraction of the drink.
• Guava Pulp (6.6%) (safe) — Real fruit pulp with some vitamin C, but a minor share.
• Pineapple Pulp (3.2%) (safe) — Small amount of real fruit pulp.
• Mango Pulp (2.3%) (safe) — Small amount of real fruit pulp.
• Pomegranate Juice (0.8%) (safe) — Token amount of fruit juice for label appeal.
• Polydextrose (Dietary Fiber) (0.54%) (moderate) — Synthetic added fiber used to justify a 'source of fibre' claim on a sugary drink.
• Litchi Pulp (0.3%) (safe) — Trace fruit pulp.
• Acidity Regulator (INS 330) (safe) — Citric acid, benign in itself but a marker of factory processing.
• Stabilizers (INS 440, INS 466) (moderate) — Pectin and carboxymethyl cellulose to thicken and hold pulp in suspension; signal of an engineered drink.
• Nature Identical Flavouring Substances (moderate) — Lab-synthesized 'mango' flavor doing the heavy lifting instead of actual fruit.
• Colour INS 171 (Titanium Dioxide) (concerning) — Whitening/opacifying dye banned as a food additive in the EU over genotoxicity concerns.
• Colour INS 110 (Sunset Yellow) (concerning) — Artificial azo dye linked to hyperactivity in children; flatly contradicts 'no added color'.
• Colour INS 102 (Tartrazine) (harmful) — Synthetic azo dye linked to hyperactivity in children and allergic reactions; purely cosmetic.