B Natural Orange Juice — BULLSHIT

Name: B Natural Orange Juice
Brand: B Natural

Munch or Dump rates B Natural Orange Juice by B Natural BULLSHIT — score 0/90.

Sold as '100% fruit, no artificial colors or flavors,' but it's only 21% orange pulp propped up by added sugar, a synthetic 'nature-identical' flavor, and Sunset Yellow (INS 110), an artificial color.

Why this verdict

Claims '100% fruit' but it's only 21% orange pulp; water and added sugar make up most of it
'No artificial colors' claim is false — contains INS 110 (Sunset Yellow), a synthetic dye
'No artificial flavors' claim is false — contains a lab-made 'nature identical' flavoring
Added sugar plus polydextrose 'fiber' engineer the taste and mask how little real juice is inside

Ingredients (10)

Water (safe) — Bulking agent that keeps this a low-fat spread; inert.
Orange pulp (21%) (safe) — The only genuinely nutritious part, but at 21% it's a minority ingredient.
Sugar (moderate) — Added refined sugar; spikes blood sugar and turns a milky base into a dessert.
Polydextrose (0.75%) (moderate) — A synthetic bulking fiber added so the label can claim 'fiber'; can cause bloating in larger amounts.
acidity regulator (safe) — Adjusts tartness; common and low-risk.
Nature Identical Flavouring Substance (moderate) — Lab-made flavour compound engineered to mimic vanilla.
Iodised Salt (safe) — Sodium with added iodine; fine in small amounts but adds to the sodium load.
Natural flavours and flavouring substances (moderate) — Undisclosed flavor additives used to rebuild an 'orange' taste diluted away by water.
INS 171 (Titanium dioxide) (concerning) — A whitening/opacifying color additive; banned as a food additive in the EU over genotoxicity concerns.
INS 110 (Sunset Yellow FCF) (harmful) — A petroleum-derived artificial dye linked to hyperactivity in children — directly contradicts the 'no synthetic colors' claim.