Babka (Cinnamon) — BULLSHIT

Munch or Dump rates Babka (Cinnamon) by Lillys BULLSHIT — score 0/90.

Marketed as 'all-natural' and handcrafted, but the ingredient list literally contains artificial flavors on top of sugar, palm shortening and refined oils.

Why this verdict

• 'All-natural' brand claim, but the label lists Artificial Flavors
• Added sugar + palm shortening + soybean/cottonseed oil + corn starch = hyper-palatable engineered triad
• Refined enriched flour is the base, not whole grain
• Soy protein concentrate and added flavors signal a built product, not a simple bake
• NOVA 4 ultra-processed despite the artisan framing

Ingredients (13)

• Unbleached Unbromated Enriched Wheat Flour (moderate) — Refined white flour with synthetic vitamins added back; spikes blood sugar, little fiber.
• Sugar (moderate) — Added for sweetness, can contribute to calorie content.
• PALM OIL SHORTENING (moderate) — Refined saturated fat used to keep tortillas soft.
• Soybean/Cottonseed Oil (concerning) — Refined industrial seed oils, heavily processed and pro-inflammatory in excess.
• eggs (safe) — Genuine brioche enrichment; a real ingredient doing real work.
• Soy Protein Concentrate (moderate) — Cheap protein filler and texturizer.
• Corn Starch (moderate) — Refined starch for texture; part of the hyper-palatable structure.
• GROUND CINNAMON (safe) — Real spice, the one genuinely wholesome flavor here.
• Fresh Orange Rind (safe) — Real citrus peel for aroma; a small positive.
• Natural and Artificial Flavors (caution) — Undisclosed lab flavoring - the artificial half signals engineering.
• yeast (safe) — Leavening agent for bread rising.
• Salt (moderate) — Used in moderation, might exceed necessary amount.
• vinegar (safe) — Mild preservative and flavor enhancer.