Babka (Cinnamon) — BULLSHIT

Munch or Dump rates Babka (Cinnamon) by Lillys BULLSHIT — score 0/90.

Marketed as 'all-natural' and handcrafted, but the ingredient list literally contains artificial flavors on top of sugar, palm shortening and refined oils.

Why this verdict

• 'All-natural' brand claim, but the label lists Artificial Flavors
• Added sugar + palm shortening + soybean/cottonseed oil + corn starch = hyper-palatable engineered triad
• Refined enriched flour is the base, not whole grain
• Soy protein concentrate and added flavors signal a built product, not a simple bake
• NOVA 4 ultra-processed despite the artisan framing

Ingredients (13)

• Unbleached Unbromated Enriched Wheat Flour (moderate) — Refined white flour with synthetic vitamins added back; spikes blood sugar, little fiber.
• Sugar (moderate) — Added sugar sitting ahead of cocoa; the main flavor driver here.
• PALM OIL SHORTENING (concerning) — A second refined-oil source piled on, raising saturated fat further.
• Soybean/Cottonseed Oil (concerning) — Refined industrial seed oils, heavily processed and pro-inflammatory in excess.
• eggs (safe) — A real whole-food binder with protein.
• Soy Protein Concentrate (moderate) — Processed protein isolate used as a texturizer, not whole soy.
• Corn Starch (moderate) — Refined starch used as a thickener/filler, adding fast carbs with no nutritional value.
• GROUND CINNAMON (safe) — Real spice, the one genuinely wholesome flavor here.
• Fresh Orange Rind (safe) — Real citrus peel for aroma; a small positive.
• Natural and Artificial Flavors (moderate) — Lab-made flavor compounds; the 'artificial' half adds nothing your body needs.
• yeast (safe) — Standard leavening, fine.
• Salt (moderate) — Ready meals tend to run salt-heavy; watch the sodium.
• vinegar (safe) — Acid for tang and preservation; benign.