Babka (Cinnamon) — BULLSHIT
Munch or Dump rates Babka (Cinnamon) by Lillys BULLSHIT — score 0/90.
Marketed as 'all-natural' and handcrafted, but the ingredient list literally contains artificial flavors on top of sugar, palm shortening and refined oils.
Why this verdict
- 'All-natural' brand claim, but the label lists Artificial Flavors
- Added sugar + palm shortening + soybean/cottonseed oil + corn starch = hyper-palatable engineered triad
- Refined enriched flour is the base, not whole grain
- Soy protein concentrate and added flavors signal a built product, not a simple bake
- NOVA 4 ultra-processed despite the artisan framing
Ingredients (13)
- Unbleached Unbromated Enriched Wheat Flour (moderate) — Refined white flour with synthetic vitamins added back; spikes blood sugar, little fiber.
- Sugar (moderate) — Added sugar sitting ahead of cocoa; the main flavor driver here.
- PALM OIL SHORTENING (concerning) — A second refined-oil source piled on, raising saturated fat further.
- Soybean/Cottonseed Oil (concerning) — Refined industrial seed oils, heavily processed and pro-inflammatory in excess.
- eggs (safe) — A real whole-food binder with protein.
- Soy Protein Concentrate (moderate) — Processed protein isolate used as a texturizer, not whole soy.
- Corn Starch (moderate) — Refined starch used as a thickener/filler, adding fast carbs with no nutritional value.
- GROUND CINNAMON (safe) — Real spice, the one genuinely wholesome flavor here.
- Fresh Orange Rind (safe) — Real citrus peel for aroma; a small positive.
- Natural and Artificial Flavors (moderate) — Lab-made flavor compounds; the 'artificial' half adds nothing your body needs.
- yeast (safe) — Standard leavening, fine.
- Salt (moderate) — Ready meals tend to run salt-heavy; watch the sodium.
- vinegar (safe) — Acid for tang and preservation; benign.