Bacon and Soft Cheese Croissant — DUMP
Munch or Dump rates Bacon and Soft Cheese Croissant by British Airways DUMP — score 20/90.
Refined-flour pastry built on nitrite-cured bacon, two added sugars, caramel colour and a stack of flavourings. Ultra-processed comfort food, not breakfast.
Why this verdict
- Nitrite-cured (E250) processed bacon — processed meat is a recognised cancer risk
- Refined fortified wheat flour is the #1 ingredient
- Two added sugars: sugar plus invert sugar syrup
- Caramel colour (E150a) plus added maple and smoke flavourings
- NOVA 4 ultra-processed across the whole list
Ingredients (14)
- Fortified wheat flour (moderate) — Refined white flour with mandatory iron/B-vitamin fortification; fast carbs, little intact fibre.
- Applewood smoke flavoured sweetcure bacon (24%) (harmful) — Processed pork cured with nitrite, sugar and honey; processed meat is a Group 1 carcinogen.
- Sodium nitrite (E250) (concerning) — Curing preservative that forms carcinogenic nitrosamines when cooked at high heat; the main reason processed meat is a Group 1 carcinogen.
- Full fat soft cheese (20%) (moderate) — Real dairy but high in saturated fat in this quantity.
- UNSALTED BUTTER (moderate) — Whole-food fat but adds substantial saturated fat to a fatty pastry.
- Sugar (concerning) — Added refined sugar, listed high - spikes blood sugar with no nutrition.
- invert sugar syrup (concerning) — A second added sweetener; rapidly absorbed liquid sugar.
- Pasteurised free range whole egg (safe) — Real egg; a genuine whole-food ingredient.
- yeast (safe) — Normal leavening agent; harmless.
- Salt (moderate) — Added sodium for flavour.
- Maple flavouring (moderate) — Added flavouring, not real maple; signals engineered taste.
- smoke flavouring (moderate) — Industrial flavouring used to fake smokehouse character.
- Caramel colour (E150a) (moderate) — Cosmetic colouring with no nutritional purpose; marks an industrial formula.
- honey (moderate) — Added sugar, but a small amount low on the list; the only sweetener here.