belVita Crunchy Blueberry Breakfast Biscuits — DUMP

Munch or Dump rates belVita Crunchy Blueberry Breakfast Biscuits by belVita DUMP — score 17/90.

Marketed as a wholesome slow-burn breakfast, but the label reads like a cookie: refined enriched flour is the second ingredient and four separate sweeteners plus industrial dough emulsifiers follow. Real whole grains and blueberries are in there, but they're minor next to the sugar and additive load of a >18-ingredient ultra-processed biscuit.

Why this verdict

• Four separate sweeteners — sugar, evaporated cane sugar, malt syrup and invert sugar — an engineered sweetness system.
• Refined enriched flour is the second ingredient, paired with industrial dough emulsifiers DATEM and soy lecithin.
• More than 18 ingredients with a hyper-palatable sugar + refined oil + refined flour structure.
• About 24g sugar per 100g — the 'steady energy' framing dresses up a sweet biscuit.

Ingredients (12)

• Whole grain blend (rolled oats, rye flakes) (safe) — Genuine whole grains and the one real nutritional positive.
• Enriched Flour (moderate) — Refined flour with some nutrients added back, lacks whole-grain benefits.
• CANOLA OIL (moderate) — Refined vegetable oil.
• Sugar (moderate) — Added for sweetness, can contribute to calorie content.
• evaporated cane sugar (caution) — Second added sugar.
• malt syrup (caution) — Third sweetener source.
• Invert Sugar (caution) — Yet another sweetener layered in to keep the bar sweet and soft.
• datem (caution) — Industrial dough emulsifier used to engineer texture and rise.
• Soy Lecithin (safe) — Common emulsifier, generally benign in these amounts.
• disodium pyrophosphate (moderate) — Leavening/dough-conditioning phosphate additive.
• Dried blueberries / blueberry juice concentrate (moderate) — Small amounts for color and flavor, more marketing than nutrition.
• Natural flavor (moderate) — Undisclosed flavor blend; minor but not fully transparent.