Bird's Original Custard Powder — OKAY

Name: Bird's Original Custard Powder
Brand: Bird's

Munch or Dump rates Bird's Original Custard Powder by Bird's OKAY — score 60/90.

It's basically flavoured, coloured cornflour. Short, recognizable list with no artificial colours or sweeteners, but it's a refined-starch base you finish with milk and sugar.

Why this verdict

Only four ingredients, all recognizable
No artificial colours, no added sugar, no sweeteners in the powder
Annatto is a natural plant-based colourant, not a synthetic dye
It's refined maize starch though, so the base is empty carbs
Verdict is for the powder; added sugar and milk decide the real bowl

Ingredients (4)

maize starch (moderate) — Refined corn starch, the bulk of the product. Pure fast-digesting carbohydrate with no fibre, protein, or nutrients; spikes blood sugar quickly once cooked.
Salt (moderate) — Added sodium for flavour.
Colour: Annatto Norbixin (safe) — Natural yellow-orange colourant from the seeds of the achiote tree. Gives custard its colour without synthetic dyes; generally well tolerated.
flavouring (moderate) — Undisclosed flavour compound; vague and unnecessary in real porridge.