Boost — ENGINEERED
Munch or Dump rates Boost by Hindustan Unilever Limited ENGINEERED — score 30/90.
A malt-and-sugar powder dressed up as a stamina builder. The energy it gives you is mostly sugar, then a multivitamin sprinkled on top.
Why this verdict
- Added sugar is a top ingredient, right after the malt base
- NOVA 4 ultra-processed: caramel colour, acidity regulators, nature-identical flavouring
- Refined wheat flour adds more fast carbs on top of the sugar
- Vitamins are sprayed-on fortification, not real food nutrition
- Sold as a stamina/health drink while being sweetened malt powder
Ingredients (14)
- Cereal Extract (Barley, Wheat, Millet) 50% (moderate) — Malted cereal base; processed extract, mostly fast-digesting carbohydrate.
- Malted Barley 21% (moderate) — Malt extract, naturally high in maltose sugar.
- Sugar (moderate) — Added sugar sitting ahead of cocoa; the main flavor driver here.
- Wheat Flour (Atta) (moderate) — Refined flour adds more fast carbs with little fiber.
- Milk Solids (6%) (safe) — Adds a little protein and calcium.
- Minerals (safe) — Added mineral fortification (iron, etc.).
- Caramel Colour (INS 150c) (moderate) — Ammonia-process caramel colour; cosmetic additive, can carry 4-MEI.
- wheat gluten (safe) — Added protein/structure; fine unless you're gluten sensitive.
- Acidity Regulators (INS 501ii, 500ii) (moderate) — Potassium/sodium carbonates for processing; industrial additives.
- Iodised Salt (safe) — Adds sodium and iodine; fine in moderation.
- cocoa powder (safe) — The actual chocolate, but only ~4.5% of the cookie.
- vitamins (safe) — Added vitamin blend (B-complex, C, A); fortification on a processed base.
- Nature Identical Flavouring Substances (moderate) — Lab-synthesized flavour compounds; a hallmark of ultra-processing.
- Soy Protein Isolate (moderate) — Highly refined isolated protein; common allergen.