Boost Plain — DUMP
Munch or Dump rates Boost Plain by BOOST DUMP — score 20/90.
A malt-and-sugar powder dressed up as a health drink. Cereal extract, malted barley and added sugar dominate, then a tiny dusting of vitamins gets stamped on the front of the pack to make it look nutritious.
Why this verdict
- Cereal extract + malted barley + added sugar make up the overwhelming bulk - it's sweetened malt powder
- Ultra-processed (NOVA 4): caramel colour, acidity regulators and nature-identical flavours
- Multiple sugar sources (added sugar plus malt-derived sugars) drive a high-sugar profile
- Added vitamins are a trace topping used to health-wash a fundamentally sugary base
- Refined wheat flour adds more refined starch with little nutritional upside
Ingredients (14)
- Cereal Extract (49%) (moderate) — Bulk malt/cereal solids - mostly maltose and starch breakdown, behaves like sugar in the body.
- Malted Barley Extracted Solids (21%) (moderate) — Malt syrup solids, naturally high in sugars; contributes most of the sweetness and calories.
- Sugar (concerning) — Added refined sugar, listed high - spikes blood sugar with no nutrition.
- Wheat Flour (65%) (moderate) — Refined flour adding starch and bulk, low nutritional value.
- Milk Solids (6%) (safe) — Provides a little protein and calcium; one of the few genuinely nutritious components.
- Minerals (safe) — Added minerals for fortification; beneficial but in trace amounts.
- wheat gluten (moderate) — Cheap protein/texture filler; an issue for gluten-sensitive people.
- Caramel Colour (INS 150c) (moderate) — Ammonia-process caramel colour - purely cosmetic, a marker of processing.
- Acidity Regulators (INS 501, INS 500) (moderate) — Potassium/sodium carbonates for processing; not harmful but signal a manufactured product.
- Salt (moderate) — Added sodium for flavour.
- cocoa powder (safe) — Provides flavour and a little antioxidant content; present in small amount.
- vitamins (safe) — Added vitamin blend for the '17 vitamins' claim - beneficial but trace-level fortification.
- Soy Protein Isolate (0.28%) (moderate) — Highly processed protein isolate at a token 0.28% - too little to matter nutritionally.
- Nature Identical Flavouring Substances (moderate) — Synthetic flavour compounds engineered to mimic natural flavours - a processing marker.