Boost Plain — DUMP

Munch or Dump rates Boost Plain by BOOST DUMP — score 20/90.

A malt-and-sugar powder dressed up as a health drink. Cereal extract, malted barley and added sugar dominate, then a tiny dusting of vitamins gets stamped on the front of the pack to make it look nutritious.

Why this verdict

• Cereal extract + malted barley + added sugar make up the overwhelming bulk - it's sweetened malt powder
• Ultra-processed (NOVA 4): caramel colour, acidity regulators and nature-identical flavours
• Multiple sugar sources (added sugar plus malt-derived sugars) drive a high-sugar profile
• Added vitamins are a trace topping used to health-wash a fundamentally sugary base
• Refined wheat flour adds more refined starch with little nutritional upside

Ingredients (14)

• Cereal Extract (49%) (moderate) — Bulk malt/cereal solids - mostly maltose and starch breakdown, behaves like sugar in the body.
• Malted Barley Extracted Solids (21%) (moderate) — Malt syrup solids, naturally high in sugars; contributes most of the sweetness and calories.
• Sugar (concerning) — Added refined sugar, listed high - spikes blood sugar with no nutrition.
• Wheat Flour (65%) (moderate) — Refined flour adding starch and bulk, low nutritional value.
• Milk Solids (6%) (safe) — Provides a little protein and calcium; one of the few genuinely nutritious components.
• Minerals (safe) — Added minerals for fortification; beneficial but in trace amounts.
• wheat gluten (moderate) — Cheap protein/texture filler; an issue for gluten-sensitive people.
• Caramel Colour (INS 150c) (moderate) — Ammonia-process caramel colour - purely cosmetic, a marker of processing.
• Acidity Regulators (INS 501, INS 500) (moderate) — Potassium/sodium carbonates for processing; not harmful but signal a manufactured product.
• Salt (moderate) — Added sodium for flavour.
• cocoa powder (safe) — Provides flavour and a little antioxidant content; present in small amount.
• vitamins (safe) — Added vitamin blend for the '17 vitamins' claim - beneficial but trace-level fortification.
• Soy Protein Isolate (0.28%) (moderate) — Highly processed protein isolate at a token 0.28% - too little to matter nutritionally.
• Nature Identical Flavouring Substances (moderate) — Synthetic flavour compounds engineered to mimic natural flavours - a processing marker.