Britannia Bourbon — DUMP

Name: Britannia Bourbon
Brand: Britannia

Munch or Dump rates Britannia Bourbon by Britannia DUMP — score 20/90.

Refined flour and sugar with a splash of palm oil, held together by emulsifiers and dyed with four synthetic food colours. This is a classic NOVA 4 ultra-processed snack, not a chocolate treat.

Why this verdict

Refined 'maida' flour plus sugar plus refined palm oil - the hyper-palatable triad with no real nutrition
Dyed with four synthetic food colours including Tartrazine (102) and Sunset Yellow (110), azo dyes linked to hyperactivity
Only ~2.7% cocoa - the 'chocolate' is mostly sugar and flavouring, not actual cocoa
Emulsifiers plus both nature-identical and artificial flavours make this a lab-built NOVA 4 snack

Ingredients (12)

Refined Wheat Flour (Maida) (concerning) — Refined flour stripped of fiber and nutrients; the dominant ingredient at 78.4%, spikes blood sugar fast.
Sugar (concerning) — Added sugar, third by weight, feeds yeast and adds sweetness with no nutritional benefit.
Refined palm oil (concerning) — Highly refined oil used for frying; adds saturated fat and calorie density with no nutritional upside.
Edible maize starch (moderate) — Refined starch filler that adds fast carbs and texture, no nutrition.
Cocoa solids (~2.7%) (safe) — Real cocoa but present in tiny amounts - too little to matter.
Milk Solids (safe) — Reconstituted dairy solids; adds some protein and calcium.
Raising agents (500(ii), 503(ii)) (safe) — Baking soda / ammonium bicarbonate leaveners; standard and harmless.
Emulsifiers (471, 322 - soy lecithin) (moderate) — Mono/diglycerides and lecithin bind fat and water; markers of an ultra-processed formulation.
Iodised Salt (safe) — Small amount for flavor balance; iodine is beneficial.
Synthetic food colours (122, 110, 133, 102) (harmful) — Carmoisine, Sunset Yellow, Brilliant Blue and Tartrazine - azo/coal-tar dyes tied to hyperactivity in children and carrying warning labels in some regions.
Natural colours (150a, 150d - caramel) (moderate) — Caramel colour for the brown look; cosmetic, no benefit.
Nature-identical and artificial flavours (moderate) — Synthetic vanilla/chocolate flavouring engineered to boost craving without real cocoa.