Britannia Bourbon — DUMP

Name: Britannia Bourbon
Brand: Britannia

Munch or Dump rates Britannia Bourbon by Britannia DUMP — score 17/90.

Refined flour and sugar with a splash of palm oil, held together by emulsifiers and dyed with four synthetic food colours. This is a classic NOVA 4 ultra-processed snack, not a chocolate treat.

Why this verdict

Refined 'maida' flour plus sugar plus refined palm oil - the hyper-palatable triad with no real nutrition
Dyed with four synthetic food colours including Tartrazine (102) and Sunset Yellow (110), azo dyes linked to hyperactivity
Only ~2.7% cocoa - the 'chocolate' is mostly sugar and flavouring, not actual cocoa
Emulsifiers plus both nature-identical and artificial flavours make this a lab-built NOVA 4 snack

Ingredients (12)

Refined Wheat Flour (Maida) (concerning) — Stripped white flour, no fiber, spikes blood sugar; the #1 ingredient
Sugar (moderate) — Added for sweetness, can contribute to calorie content.
Refined palm oil (moderate) — Cheap refined oil high in saturated fat.
Edible maize starch (moderate) — Refined starch filler adding texture but no nutrition.
Cocoa solids (~2.7%) (safe) — Real cocoa but present in tiny amounts - too little to matter.
Milk Solids (safe) — Curdled dairy solids — the protein, fat, and calcium of milk. Whole-food base with no processing tricks.
Raising agents (500(ii), 503(ii)) (safe) — Standard baking leaveners, sodium and ammonium bicarbonate; benign.
Emulsifiers (471, 322 - soy lecithin) (moderate) — Mono/diglycerides and lecithin bind fat and water; markers of an ultra-processed formulation.
Iodised Salt (moderate) — Necessary for thyroid health, but overuse can contribute to hypertension.
Synthetic food colours (122, 110, 133, 102) (harmful) — Carmoisine, Sunset Yellow, Brilliant Blue and Tartrazine - azo/coal-tar dyes tied to hyperactivity in children and carrying warning labels in some regions.
Natural colours (150a, 150d - caramel) (moderate) — Caramel colour for the brown look; cosmetic, no benefit.
Nature-identical and artificial flavours (moderate) — Synthetic vanilla/chocolate flavouring engineered to boost craving without real cocoa.