Britannia NutriChoice Digestive High Fibre Biscuits — DUMP

Name: Britannia NutriChoice Digestive High Fibre Biscuits
Brand: Britannia Digestive

Munch or Dump rates Britannia NutriChoice Digestive High Fibre Biscuits by Britannia Digestive DUMP — score 20/90.

Marketed as a high-fibre digestive health biscuit, but it's a refined-flour cookie built on three sweeteners, refined palm oil, maltodextrin and a stack of emulsifiers. Bran is barely 4.7%.

Why this verdict

Three sweetener sources stacked: sugar, liquid glucose and maltodextrin
Refined palm oil + sugar + refined flour = hyper-palatable triad built for craving
Maltodextrin spikes blood sugar fast despite the 'fibre' health framing
Three emulsifiers plus a sulphite dough conditioner: classic ultra-processed (NOVA 4) build
Wheat bran is only 4.7%; the 'high fibre' promise rests on a token amount

Ingredients (12)

Wheat Flour (63%) (moderate) — Listed as plain wheat flour, not whole atta; the refined base of the biscuit with little intact fibre.
Refined palm oil (moderate) — Refined, calorie-dense fat high in saturated fat; the main source of empty calories.
Sugar (concerning) — Added refined sugar, listed high - spikes blood sugar with no nutrition.
Wheat Bran (4.7%) (safe) — Adds insoluble fibre; the basis of the 'high fibre' claim.
Liquid glucose (concerning) — A second refined sweetener; rapidly absorbed sugar that adds to the glycemic hit.
Milk Solids (moderate) — Dairy base; adds protein and fat but heavily concentrated and calorie-dense in this format.
Maltodextrin (concerning) — A refined-starch filler with a glycemic index higher than table sugar; pure processed carbohydrate with no nutritional upside.
Raising Agents (INS 500, INS 503) (safe) — Sodium/ammonium bicarbonate leaveners, standard and benign.
Iodised Salt (safe) — Adds sodium and iodine; minor amount.
Emulsifiers (INS 322, INS 471, INS 472c) (moderate) — Three stacked emulsifiers (lecithin, mono/diglycerides) used to engineer texture, a marker of ultra-processing.
Malt Extract (moderate) — Adds more sugars and browning to the breadsticks.
Dough Conditioner (INS 223, sodium metabisulphite) (concerning) — Sulphite conditioner; an industrial additive and an allergen trigger for sulphite-sensitive people.