Bru Gold Instant Coffee — OKAY

Munch or Dump rates Bru Gold Instant Coffee by BRU OKAY — score 62/90.

Mostly just coffee and chicory — simple, recognisable ingredients — but chicory as a primary filler and the instant processing push this below a clean MUNCH.

Why this verdict

• Chicory filler significantly dilutes coffee content — not pure coffee
• Instant processing is more refined than whole bean or ground coffee
• Short, recognisable ingredient list with no artificial additives

Ingredients (2)

• Coffee (safe) — Spray-dried brewed coffee. Provides caffeine and antioxidants. Well-established safety profile for adults.
• Chicory (safe) — Roasted chicory root used as a coffee extender and flavour modifier. Contains inulin (prebiotic fibre). Safe but significantly dilutes actual coffee content. Not harmful — just not what many consumers think they're getting.

Healthier alternatives

• BRU Instant Coffee with Roasted Chicory
• Nescafé Clásico Dark Roast Instant Coffee
• Folgers Classic Roast Instant Coffee, 8 oz
• 100% Colombian Ground Coffee
• Classic Roast Ground Coffee