Bru Instant Coffee — OKAY

Munch or Dump rates Bru Instant Coffee by BRU OKAY — score 70/90.

Just two ingredients — instant coffee and roasted chicory, nothing artificial. A genuinely clean instant coffee, though the chicory is there to cut cost and caffeine, not to make it a health drink.

Why this verdict

• Only two recognizable ingredients — coffee and chicory
• No added sugar, no artificial flavors, colors, or additives
• Minimally processed (NOVA 1)
• Chicory is a flavor-and-cost filler, not a health upgrade

Ingredients (2)

• coffee (safe) — Plain instant coffee. Source of caffeine and antioxidants; fine in moderation.
• Chicory (safe) — Roasted chicory root. Caffeine-free, adds inulin fiber and a bitter coffee-like taste; traditionally used to extend coffee.

Healthier alternatives

• Nescafe Classic Instant Coffee
• Freeze Dried Instant Coffee