BTW Jeera Special — BULLSHIT

Name: BTW Jeera Special
Brand: BTW

Munch or Dump rates BTW Jeera Special by BTW BULLSHIT — score 0/90.

Sold as a 'healthy' biscuit with 'no artificial flavours' — but the label itself declares artificial flavouring substances, refined maida, shortening, and sugar.

Why this verdict

'No artificial flavours' claim contradicted by label: 'CONTAINS ADDED FLAVOUR... ARTIFICIAL FLAVOURING SUBSTANCES'
Marketed as 'healthy' but #1 ingredient is refined maida, followed by shortening and sugar
Multiple sweetener sources: sugar, glucose powder, milk powder, custard powder
Refined flour + refined fat + sugar = hyper-palatable, blood-sugar-spiking, zero fibre

Ingredients (10)

Refined Wheat Flour (Maida) (concerning) — Stripped white flour, no fiber, spikes blood sugar; the #1 ingredient
Bakery Shortening (concerning) — Industrial refined fat used for texture, low nutritional value.
Sugar (moderate) — Added for sweetness, can contribute to calorie content.
Common Salt (moderate) — Sodium; the only ingredient to watch, but used in tiny cooking amounts.
Glucose Powder (moderate) — A second added sweetener stacked on top of refined sugar to boost craveability.
milk powder (moderate) — Dried milk adds creaminess and some protein and calcium, but also milk sugars.
Custard powder (moderate) — Typically cornstarch with color/flavor; a refined thickener.
Cumin Seeds (safe) — Whole spice for earthiness.
Raising Agent (503ii) & Baking Powder (500ii) (safe) — Ammonium/sodium leavening agents — standard, safe in baking amounts.
Artificial & Nature-Identical Flavouring Substances (concerning) — Lab-made mixed fruit, raspberry and orange flavours engineered to taste fruitier than the actual fruit content.