BTW Jeera Special — BULLSHIT

Name: BTW Jeera Special
Brand: BTW

Munch or Dump rates BTW Jeera Special by BTW BULLSHIT — score 0/90.

Sold as a 'healthy' biscuit with 'no artificial flavours' — but the label itself declares artificial flavouring substances, refined maida, shortening, and sugar.

Why this verdict

'No artificial flavours' claim contradicted by label: 'CONTAINS ADDED FLAVOUR... ARTIFICIAL FLAVOURING SUBSTANCES'
Marketed as 'healthy' but #1 ingredient is refined maida, followed by shortening and sugar
Multiple sweetener sources: sugar, glucose powder, milk powder, custard powder
Refined flour + refined fat + sugar = hyper-palatable, blood-sugar-spiking, zero fibre

Ingredients (10)

Refined Wheat Flour (Maida) (moderate) — Stripped white flour with no fiber; spikes blood sugar and undercuts the 'whole wheat' claim.
Bakery Shortening (concerning) — Refined/processed fat, often containing palm or interesterified oils; pure calories, no nutrition.
Sugar (concerning) — Added refined sugar, listed high - spikes blood sugar with no nutrition.
Common Salt (moderate) — Adds sodium; fine in small amounts.
Glucose Powder (concerning) — A second added sugar source layered on top of the sugar — fast-absorbing carbs.
milk powder (moderate) — More dried dairy for the milk-chocolate base. Processed but not harmful.
Custard powder (moderate) — Mostly cornstarch plus colour/flavour; a refined-starch filler.
Cumin Seeds (safe) — The one real, whole ingredient; provides the jeera flavour and a touch of character.
Raising Agent (503ii) & Baking Powder (500ii) (safe) — Ammonium/sodium leavening agents — standard, safe in baking amounts.
Artificial & Nature-Identical Flavouring Substances (concerning) — Lab-made cumin and butter flavours — directly contradicting the 'no artificial flavours' marketing.