Cadbury Bournvita Shakti — BULLSHIT
Munch or Dump rates Cadbury Bournvita Shakti by Bourn vita BULLSHIT — score 0/90.
Sold as a 'health drink' for immunity, bones and brains, but it's a sugar-and-additive powder hiding three separate sweeteners.
Why this verdict
- Marketed as a 'health drink' for immunity and strong bones while sugar is the #2 ingredient
- Three separate sweeteners stacked: sugar, maltodextrin and liquid glucose
- India's NCPCR ordered its 'misleading' health ads and labels withdrawn
- Added caramel colour (150c), emulsifiers and artificial vanilla flavour
- Vitamins are dusted on top of a sugar base to health-wash it
Ingredients (14)
- Cereal Extract (Barley, Millets, Wheat) (moderate) — Malted grain base gives body and flavour, but it's largely refined carbohydrate, not whole grain.
- Sugar (moderate) — Added refined sugar; spikes blood sugar and turns a milky base into a dessert.
- Cocoa Solids (safe) — The actual chocolate, carrying some flavanol antioxidants. The one genuinely good part.
- Maltodextrin (concerning) — A refined starch with a glycemic index higher than table sugar; spikes blood glucose and flags ultra-processing.
- Colour (150c / caramel) (moderate) — Caramel colouring purely for cosmetic browning; no nutritional value.
- Minerals (Calcium, Iron, Zinc, etc.) (safe) — Added minerals used to justify the 'strong bones' marketing.
- wheat gluten (moderate) — Added protein/structure; harmless for most but a problem for those avoiding gluten.
- Liquid glucose (concerning) — Yet another added-sugar syrup
- Emulsifiers (322 lecithin, 471 mono- and diglycerides) (moderate) — Processing aids to keep the powder mixing smoothly; a marker of an engineered formula.
- Milk Solids (safe) — Curdled dairy solids — the protein, fat, and calcium of milk. Whole-food base with no processing tricks.
- vitamins (safe) — Added vitamins (D, B2, B12, folate) that anchor the immunity/brain claims.
- Raising agent (500ii, sodium bicarbonate) (safe) — Baking soda used in processing; harmless in this amount.
- Flavours (Natural, Nature-Identical and Artificial Vanilla) (moderate) — Includes artificial vanilla flavouring, undercutting any 'natural' health-drink positioning.
- Iodised Salt (safe) — Sodium with added iodine; fine in small amounts but adds to the sodium load.