Cadbury Brunch Bar Choc Chip — DUMP

Munch or Dump rates Cadbury Brunch Bar Choc Chip by Cadbury DUMP — score 20/90.

A candy bar dressed as a wholesome oat breakfast. Six sweetener sources, palm fat, and stacked emulsifiers make this a NOVA-4 confection, not a cereal bar.

Why this verdict

• Six sweetener sources: sugar, glucose syrup, invert sugar syrup, honey, molasses, barley malt extract
• Palm and shea vegetable fats deliver refined, saturated fat
• Three stacked emulsifiers (soya lecithin, E471, E476) plus sorbitol and glycerol
• Over 20 ingredients — a NOVA-4 ultra-processed formula
• Oats are only 25%; sugar and syrups dominate the bar

Ingredients (19)

• Oat flakes (25%) (safe) — Whole grain oats bring fiber, but at 25% they're outweighed by sugars and fats.
• Sugar (moderate) — Added refined sugar; spikes blood sugar and turns a milky base into a dessert.
• glucose syrup (concerning) — A second refined sugar source layered on top of the first.
• Stabiliser (sorbitol) (moderate) — Sugar alcohol used to hold moisture; can cause bloating/laxative effect in quantity.
• Vegetable fats (palm, shea) (concerning) — Refined fats high in saturated fat; palm is nutritionally poor filler.
• wheat flour (moderate) — Refined flour filler; contains gluten.
• invert sugar syrup (concerning) — A third distinct added-sugar syrup
• rice flour (moderate) — Refined starch binder.
• Cocoa Butter (safe) — Natural fat from the cocoa bean; a clean ingredient.
• Cocoa Mass (safe) — Ground cocoa solids and butter; the whole-food base of dark chocolate, rich in flavanols and fiber.
• Honey (2%) (moderate) — Marketed heavily but only 2%; functionally just another sugar.
• Skimmed Milk Powder (safe) — Adds protein and calcium; a real dairy ingredient.
• WHEAT BRAN (safe) — Pure fibre from the outer grain layer, good for digestion.
• Whey Powder (from Milk) (safe) — Minor dairy protein and sweetness.
• humectant glycerol (moderate) — Keeps the bar chewy and moist; a processing aid, not nutrition.
• Barley Malt Extract (moderate) — Yet another sweetener/flavour source stacking the sugar count.
• Emulsifiers (soya lecithins, E471, E476) (moderate) — Three stacked emulsifiers — a hallmark of ultra-processed formulation.
• molasses (moderate) — Third sweetener source; trace minerals don't offset the sugar.
• Flavourings (moderate) — Undisclosed added flavor compounds engineered to mimic BBQ ribs.