Cadbury Brunch Bar Choc Chip — DUMP

Munch or Dump rates Cadbury Brunch Bar Choc Chip by Cadbury DUMP — score 17/90.

A candy bar dressed as a wholesome oat breakfast. Six sweetener sources, palm fat, and stacked emulsifiers make this a NOVA-4 confection, not a cereal bar.

Why this verdict

• Six sweetener sources: sugar, glucose syrup, invert sugar syrup, honey, molasses, barley malt extract
• Palm and shea vegetable fats deliver refined, saturated fat
• Three stacked emulsifiers (soya lecithin, E471, E476) plus sorbitol and glycerol
• Over 20 ingredients — a NOVA-4 ultra-processed formula
• Oats are only 25%; sugar and syrups dominate the bar

Ingredients (19)

• Oat flakes (25%) (safe) — Whole grain oats bring fiber, but at 25% they're outweighed by sugars and fats.
• Sugar (moderate) — Added for sweetness, can contribute to calorie content.
• glucose syrup (caution) — A second refined sweetener in the caramel.
• Stabiliser (sorbitol) (moderate) — Sugar alcohol used to hold moisture; can cause bloating/laxative effect in quantity.
• Vegetable fats (palm, shea) (concerning) — Refined fats high in saturated fat; palm is nutritionally poor filler.
• wheat flour (moderate) — Thickening agent, not harmful but adds processing.
• invert sugar syrup (caution) — A second sweetener that boosts softness and shelf life.
• rice flour (moderate) — Refined starch that completes the fast-carb triad.
• Cocoa Butter (safe) — The natural fat of the cacao bean.
• Cocoa Mass (safe) — Real chocolate liquor.
• Honey (2%) (moderate) — Marketed heavily but only 2%; functionally just another sugar.
• Skimmed Milk Powder (safe) — Milk solids in the fillings.
• WHEAT BRAN (safe) — Pure fibre from the outer grain layer, good for digestion.
• Whey Powder (from Milk) (safe) — Minor dairy protein and sweetness.
• humectant glycerol (moderate) — Keeps the bar chewy and moist; a processing aid, not nutrition.
• Barley Malt Extract (moderate) — A third sweetener that also contributes gluten and color.
• Emulsifiers (soya lecithins, E471, E476) (moderate) — Three stacked emulsifiers — a hallmark of ultra-processed formulation.
• molasses (moderate) — A second sweetener for color and flavor. Minor, but it stacks on top of the sugar.
• Flavourings (moderate) — Undisclosed added flavor compounds engineered to mimic BBQ ribs.