Cadbury Dairy Milk — ENGINEERED

Munch or Dump rates Cadbury Dairy Milk by Mondelez ENGINEERED — score 30/90.

Sugar is the #1 ingredient, ahead of milk and cocoa, propped up by two emulsifiers and added flavouring substances. The 'glass and a half of milk' image sells wholesome; the formula is a sugar-led, lab-tuned craving bar.

Why this verdict

• Sugar is the first ingredient, ahead of milk solids and cocoa
• Two stacked emulsifiers (442 ammonium phosphatides + 476 PGPR) engineer the texture
• Generic 'flavouring substances' added on top of cocoa
• NOVA 4 ultra-processed confection built for craving, not nutrition
• Cocoa butter plus added sugar makes it calorie-dense with little real cocoa

Ingredients (6)

• Sugar (moderate) — Added for sweetness, can contribute to calorie content.
• Milk Solids (safe) — Curdled dairy solids — the protein, fat, and calcium of milk. Whole-food base with no processing tricks.
• Cocoa Butter (safe) — The natural fat of the cacao bean.
• Emulsifier 442 (ammonium phosphatides) (moderate) — Industrial emulsifier used to control viscosity and replace some cocoa butter; a texture additive, not nutrition.
• Emulsifier 476 (PGPR) (moderate) — Polyglycerol polyricinoleate, a lab-made emulsifier that lets makers cut cocoa butter while keeping the smooth 'silk' melt.
• Flavouring substances (moderate) — Undisclosed added flavour layered on top of real cocoa, a hallmark of an engineered formula.