Curls Crax — BULLSHIT
Munch or Dump rates Curls Crax by Crax BULLSHIT — score 0/90.
A NOVA-4 puffed corn snack of refined corn grits, refined palmolein oil, sugar and flavour enhancers — but the brand sells it as 'Smooth, Soft & Healthy' with the 'Goodness of Corn.' That 'healthy' claim is the bullshit.
Why this verdict
- 'Smooth, Soft & Healthy' branding on an ultra-processed (NOVA-4) fried corn puff
- Refined corn grits + refined palmolein oil + sugar = a hyper-palatable engineered snack, not 'goodness of corn'
- Added sugar and flavour enhancers tune it for craving, not nutrition
- Calorie-dense and nutrient-poor — empty snacking calories
Ingredients (10)
- Corn Grits (66%) (moderate) — Refined corn — the fiber and germ are largely stripped, leaving fast-digesting starch. 'Goodness of corn' is a stretch.
- Refined Palmolein Oil (concerning) — Refined palm fraction high in saturated fat; the frying medium that makes this calorie-dense.
- Iodised Salt (safe) — Adds sodium and iodine; minor amount.
- Sugar (concerning) — Added refined sugar, listed high - spikes blood sugar with no nutrition.
- ONION POWDER (safe) — Dried aromatic seasoning.
- chilli powder (safe) — Spice for the masala kick; benign.
- Cumin Powder (safe) — Whole-spice flavoring; benign.
- GARLIC POWDER (safe) — Dried aromatic; fine.
- Coriander (safe) — Whole spice seed.
- Added Flavours (natural & nature-identical) (moderate) — 'Nature-identical' = lab-synthesized flavour engineered to make a stripped corn puff taste irresistible.