Curls Crax — BULLSHIT

Name: Curls Crax
Brand: Crax

Munch or Dump rates Curls Crax by Crax BULLSHIT — score 0/90.

A NOVA-4 puffed corn snack of refined corn grits, refined palmolein oil, sugar and flavour enhancers — but the brand sells it as 'Smooth, Soft & Healthy' with the 'Goodness of Corn.' That 'healthy' claim is the bullshit.

Why this verdict

'Smooth, Soft & Healthy' branding on an ultra-processed (NOVA-4) fried corn puff
Refined corn grits + refined palmolein oil + sugar = a hyper-palatable engineered snack, not 'goodness of corn'
Added sugar and flavour enhancers tune it for craving, not nutrition
Calorie-dense and nutrient-poor — empty snacking calories

Ingredients (10)

Corn Grits (66%) (moderate) — Refined corn — the fiber and germ are largely stripped, leaving fast-digesting starch. 'Goodness of corn' is a stretch.
Refined Palmolein Oil (concerning) — Refined palm fraction high in saturated fat; the frying medium that makes this calorie-dense.
Iodised Salt (safe) — Adds sodium and iodine; minor amount.
Sugar (concerning) — Added refined sugar, listed high - spikes blood sugar with no nutrition.
ONION POWDER (safe) — Dried aromatic seasoning.
chilli powder (safe) — Spice for the masala kick; benign.
Cumin Powder (safe) — Whole-spice flavoring; benign.
GARLIC POWDER (safe) — Dried aromatic; fine.
Coriander (safe) — Whole spice seed.
Added Flavours (natural & nature-identical) (moderate) — 'Nature-identical' = lab-synthesized flavour engineered to make a stripped corn puff taste irresistible.