Curls Crax — BULLSHIT

Name: Curls Crax
Brand: Crax

Munch or Dump rates Curls Crax by Crax BULLSHIT — score 0/90.

A NOVA-4 puffed corn snack of refined corn grits, refined palmolein oil, sugar and flavour enhancers — but the brand sells it as 'Smooth, Soft & Healthy' with the 'Goodness of Corn.' That 'healthy' claim is the bullshit.

Why this verdict

'Smooth, Soft & Healthy' branding on an ultra-processed (NOVA-4) fried corn puff
Refined corn grits + refined palmolein oil + sugar = a hyper-palatable engineered snack, not 'goodness of corn'
Added sugar and flavour enhancers tune it for craving, not nutrition
Calorie-dense and nutrient-poor — empty snacking calories

Ingredients (10)

Corn Grits (66%) (moderate) — Refined corn — the fiber and germ are largely stripped, leaving fast-digesting starch. 'Goodness of corn' is a stretch.
Refined Palmolein Oil (moderate) — Refined palm-fraction frying oil, high in saturated fat. Fine in small amounts but this is a deep-fried product, so you get a lot of it.
Iodised Salt (moderate) — Necessary for thyroid health, but overuse can contribute to hypertension.
Sugar (moderate) — Added for sweetness, can contribute to calorie content.
ONION POWDER (safe) — Dried aromatic for flavor.
chilli powder (safe) — Natural heat and flavor.
Cumin Powder (safe) — Whole spice.
GARLIC POWDER (safe) — Real seasoning.
Coriander (safe) — Whole spice for flavor.
Added Flavours (natural & nature-identical) (moderate) — 'Nature-identical' = lab-synthesized flavour engineered to make a stripped corn puff taste irresistible.