Handcrafted Creme Cake — BULLSHIT

Name: Handcrafted Creme Cake
Brand: Roundy's Supermarkets

Munch or Dump rates Handcrafted Creme Cake by Roundy's Supermarkets BULLSHIT — score 0/90.

The word 'Handcrafted' is doing a lot of lying on this label. No hand-baker in history has reached for propylene glycol mono- & diesters, modified food starch, and sodium acid pyrophosphate — that's a factory emulsifier-and-leavening system. And the 'creme'? Soybean oil and whey. There's no cream, and no craft.

Why this verdict

'Handcrafted' on-pack claim is directly contradicted by propylene glycol mono- & diesters — an industrial cake emulsifier that exists only in mass production
Hyper-palatable snack triad: sugar (first ingredient) + soybean oil + bleached enriched wheat flour
Modified food starch and sodium acid pyrophosphate round out a chemistry-set formulation, not a bakery recipe
Bleached enriched flour: the grain is stripped, whitened, then re-vitamined — a processed base dressed as bakery-fresh
The 'creme' contains no cream — it's refined oil, egg yolk, and whey powder

Ingredients (9)

Sugar (moderate) — Added for sweetness, can contribute to calorie content.
Enriched bleached wheat flour (moderate) — Refined flour with dough conditioners.
Soybean Oil (moderate) — Refined vegetable oil for body and mouthfeel.
egg yolk (safe) — Natural emulsifier binding the fat and water.
modified food starch (moderate) — Industrial thickener that gives the condensed texture; a processing marker.
Whey (safe) — Milk protein for body.
Leavening (Sodium Acid Pyrophosphate, Baking Soda) (safe) — Standard rising agents; safe in baking amounts.
Egg Whites (safe) — Natural binder and protein source.
Propylene Glycol Mono- & Diesters (moderate) — Synthetic emulsifier for soft, uniform crumb — a hallmark of engineered baked goods.