Horlicks Protein+ Chocolate — BULLSHIT
Munch or Dump rates Horlicks Protein+ Chocolate by Horlicks BULLSHIT — score 0/90.
Sold as 'No Added Sugar' protein nutrition, but plain Sugar sits right in the ingredient list. The headline claim contradicts what's actually in the jar.
Why this verdict
- 'No Added Sugar' claim, but Sugar is literally in the ingredient list
- Nature-identical (synthetic) flavouring substances, not real cocoa flavor
- Ultra-processed (NOVA 4): isolated protein products + cereal extract
- Cereal extract and wheat gluten pad it out beyond pure protein
Ingredients (9)
- Whey Protein Concentrate (30%) (safe) — High-quality fast-release protein, complete amino acid profile.
- Soy Protein Isolate (9%) (safe) — Complete plant protein, intermediate release; heavily processed isolate but fine.
- Cereal Extract (24%) (moderate) — Refined carbohydrate filler that bulks the powder and adds digestible carbs/sugars.
- Sugar (moderate) — Added for sweetness, can contribute to calorie content.
- Casein (from Milk Solids) (safe) — Slow-release dairy protein for sustained amino acid delivery.
- cocoa powder (safe) — Additional cocoa solids for depth.
- Minerals (safe) — Fortified mineral blend for nutritional completeness.
- wheat gluten (safe) — Naturally occurring in wheat, adds elasticity.
- Nature Identical Flavouring Substances (moderate) — Lab-synthesized 'mango' flavor doing the heavy lifting instead of actual fruit.