Horlicks Protein+ Chocolate — BULLSHIT

Name: Horlicks Protein+ Chocolate
Brand: Horlicks

Munch or Dump rates Horlicks Protein+ Chocolate by Horlicks BULLSHIT — score 0/90.

Sold as 'No Added Sugar' protein nutrition, but plain Sugar sits right in the ingredient list. The headline claim contradicts what's actually in the jar.

Why this verdict

'No Added Sugar' claim, but Sugar is literally in the ingredient list
Nature-identical (synthetic) flavouring substances, not real cocoa flavor
Ultra-processed (NOVA 4): isolated protein products + cereal extract
Cereal extract and wheat gluten pad it out beyond pure protein

Ingredients (9)

Whey Protein Concentrate (30%) (safe) — High-quality fast-release protein, complete amino acid profile.
Soy Protein Isolate (9%) (safe) — Complete plant protein, intermediate release; heavily processed isolate but fine.
Cereal Extract (24%) (moderate) — Refined carbohydrate filler that bulks the powder and adds digestible carbs/sugars.
Sugar (concerning) — Added refined sugar, listed high - spikes blood sugar with no nutrition.
Casein (from Milk Solids) (safe) — Slow-release dairy protein for sustained amino acid delivery.
cocoa powder (safe) — Provides flavour and a little antioxidant content; present in small amount.
Minerals (safe) — Added minerals for fortification; beneficial but in trace amounts.
wheat gluten (moderate) — Cheap protein/texture filler; an issue for gluten-sensitive people.
Nature Identical Flavouring Substances (moderate) — Synthetic flavour compounds engineered to mimic natural flavours - a processing marker.