Hovis Seed Sensations Seven Seeds — DUMP

Name: Hovis Seed Sensations Seven Seeds
Brand: Hovis

Munch or Dump rates Hovis Seed Sensations Seven Seeds by Hovis DUMP — score 17/90.

White refined-flour bread dressed up with 13% seeds, but the base is fortified white wheat flour plus two added sugars, an emulsifier and a chemical preservative.

Why this verdict

Refined white wheat flour is the #1 ingredient, not wholegrain
Two added sugars: granulated sugar plus caramelised sugar
Emulsifier DATEM (E472e) and preservative calcium propionate (E282) — industrial dough-conditioning stack
NOVA 4 ultra-processed bread; ~19 ingredients including additives

Ingredients (15)

Wheat Flour (fortified: Calcium, Iron, Niacin, Thiamin) (moderate) — Refined white flour base — fast-digesting starch, fortification is legally required not a health bonus.
Water (safe) — Used as a basic ingredient in bread.
Seed Mix 13% (linseed, sunflower, pumpkin, millet, poppy) (safe) — Genuine whole seeds — fibre, protein and omega-3 fats. The one real nutritional plus.
yeast (safe) — Leavening agent for bread rising.
wheat protein (safe) — Added gluten protein to lift total protein per serving.
Salt (moderate) — Used in moderation, might exceed necessary amount.
Soya flour (safe) — Adds protein and softness; a common bakery filler, generally fine.
Malted Barley Flour (safe) — Traditional dough conditioner; contains gluten.
Granulated sugar (moderate) — Added sugar in a savoury bread — no nutritional reason to be here.
BARLEY FLOUR (safe) — Minor flour component.
Preservative (E282 Calcium Propionate) (moderate) — Mould inhibitor for shelf life; a marker of factory bread, not fresh bread.
caramelised sugar (moderate) — Used in tiny amounts for colour rather than sweetness; minor added sugar.
Barley Fibre (safe) — Added fibre.
Emulsifier E472e (DATEM) (moderate) — Third stacked emulsifier for volume and softness; the triple-emulsifier stack is what defines this as engineered.
Flour Treatment Agent (Ascorbic Acid) (moderate) — Vitamin C used as a dough conditioner/oxidizer; a bakery processing aid, not something you'd find in traditional sourdough.