Kellogg's Chocos — ENGINEERED

Name: Kellogg's Chocos
Brand: Kellogg's

Munch or Dump rates Kellogg's Chocos by Kellogg's ENGINEERED — score 30/90.

A chocolate breakfast cereal built for craving, not nutrition: sugar is the #2 ingredient at ~24g per 100g, extruded grain flour and palm oil round out the hyper-palatable base, and caramel colours plus artificial flavour finish the lab job.

Why this verdict

Sugar is the #2 ingredient at roughly 24g per 100g
Extruded grain + sugar + palm oil is a hyper-palatable, craving-driven formula
Caramel colours (INS 150a, 150d) and artificial flavour make it a lab-built snack
NOVA 4 ultra-processed; added vitamins are fortification, not real nutrition

Ingredients (10)

Multigrain Flour Mix (wheat, jowar, rice, corn) 64.8% (moderate) — Mostly wheat flour; extruded into puffs, so the whole-grain benefit is largely processed away.
Sugar (concerning) — Added sugar, third by weight, feeds yeast and adds sweetness with no nutritional benefit.
Cocoa Solids 5.3% (safe) — Provides the chocolate flavor; a genuine but minor ingredient.
Edible Vegetable Oil (Palmolein) (concerning) — Refined palm oil, high in saturated fat and industrially processed
Colours (INS 150a, INS 150d) (moderate) — Caramel colours added purely for the chocolate-brown look; 150d can carry 4-MEI concerns.
Flavours (Nature Identical & Artificial Cream) (moderate) — Artificial flavouring engineered for palatability, no nutritional value.
Iodized Salt (moderate) — Adds sodium; iodization is a minor benefit.
Minerals & Vitamins (safe) — Synthetic fortification (iron, calcium, B vitamins) added to justify the health claims.
Cereal Extract (moderate) — A malt/cereal-derived sweetener - a second refined sugar source hidden under a wholesome-sounding name.
Antioxidant (INS 307b) (safe) — Vitamin E-based antioxidant to stop the added fats going rancid.