Kellogg's Smacks — DUMP

Name: Kellogg's Smacks
Brand: Kellogg's

Munch or Dump rates Kellogg's Smacks by Kellogg's DUMP — score 20/90.

Sugar-coated puffed wheat dressed up as wholesome. Sugar and glucose syrup are the #2 and #3 ingredients right behind the wheat, so nearly half the box is fast sugar with a vitamin dusting on top.

Why this verdict

Sugar plus glucose syrup are ingredients #2 and #3 — two fast sweeteners on a refined base
Roughly the back half of the box is added sugar behind the wheat
Classified NOVA 4 (ultra-processed) breakfast cereal
Puffed refined wheat spikes blood sugar quickly with little staying power
Added vitamins/minerals are fortification papering over a sugary formula

Ingredients (11)

Wheat (54%) (moderate) — Whole grain wheat is the base and provides some fibre, but puffing it makes the starch digest fast and spike blood sugar.
Sugar (concerning) — Added sugar, third by weight, feeds yeast and adds sweetness with no nutritional benefit.
glucose syrup (concerning) — Refined liquid sugar and the #2 ingredient; spikes blood sugar and is the binder holding this bar together.
Niacin (B3) (safe) — Essential vitamin supporting metabolism and nervous system.
Iron (safe) — Added mineral fortification; useful, especially for plant-based diets.
vitamin B6 (safe) — Added vitamin; the source of the high-in-B6 badge.
Riboflavin (B2) (safe) — Vitamin fortification.
Thiamine (B1) (safe) — Essential vitamin supporting energy metabolism; added fortification.
folic acid (safe) — Synthetic folate fortification.
vitamin D (safe) — Added fortification; useful since most people are low in vitamin D.
vitamin B12 (safe) — Added vitamin; the source of the high-in-B12 badge, useful for vegans.