Kissan Mix Fruit Jam — BULLSHIT

Name: Kissan Mix Fruit Jam
Brand: Kisaan

Munch or Dump rates Kissan Mix Fruit Jam by Kisaan BULLSHIT — score 0/90.

Sells itself as '100% Real Fruit' but sugar is the #1 ingredient and it's spiked with artificial color and artificial fruit flavors.

Why this verdict

Marketed '100% real fruit' / 'naturally sweet' but sugar is the first ingredient, ahead of the fruit
Contains artificial colour E122 (Carmoisine) despite the natural positioning
Added artificial raspberry, pineapple and strawberry flavours contradict 'real fruit'
Sugar-dominant spread that spikes blood sugar with little fiber to slow it
Fruit blend is only 46%; much of it is juice/pulp concentrate, not whole fruit

Sugar (moderate) — Added for sweetness, can contribute to calorie content.
Mixed Fruit Pulp Blend 46% (banana, papaya, pear, apple, pineapple, orange, mango, grape) (moderate) — Real fruit pulp and juices, but heavily cooked and largely stripped of fiber, so it's mostly fruit sugar in this form.
Thickener E440 (pectin) (safe) — Fruit-derived gelling agent that gives jam its set. Harmless.
Acidity Regulator E330 (citric acid) (safe) — Common, benign acid used for tartness and shelf stability.
Preservative E202 (potassium sorbate) (moderate) — Synthetic preservative to extend shelf life; generally recognized as safe but a marker of processed food.
Vitamin B3 (niacin) (safe) — Token added vitamin; harmless but doesn't make a sugar spread nutritious.
Food Colour E122 (Carmoisine) (concerning) — Artificial azo dye linked to hyperactivity concerns in children; requires a warning label in the EU and is banned in some countries. Directly contradicts 'no artificial colour.'
Added Artificial Flavours (raspberry, pineapple, strawberry) (moderate) — Synthetic flavoring substances used to fake fruit taste, directly undercutting the 'real fruit' story.