Kissan Mix Fruit Jam — BULLSHIT

Munch or Dump rates Kissan Mix Fruit Jam by Kisaan BULLSHIT — score 0/90.

Sells itself as '100% Real Fruit' but sugar is the #1 ingredient and it's spiked with artificial color and artificial fruit flavors.

Why this verdict

• Marketed '100% real fruit' / 'naturally sweet' but sugar is the first ingredient, ahead of the fruit
• Contains artificial colour E122 (Carmoisine) despite the natural positioning
• Added artificial raspberry, pineapple and strawberry flavours contradict 'real fruit'
• Sugar-dominant spread that spikes blood sugar with little fiber to slow it
• Fruit blend is only 46%; much of it is juice/pulp concentrate, not whole fruit

Ingredients (8)

• Sugar (concerning) — Added refined sugar, listed high - spikes blood sugar with no nutrition.
• Mixed Fruit Pulp Blend 46% (banana, papaya, pear, apple, pineapple, orange, mango, grape) (moderate) — Real fruit pulp and juices, but heavily cooked and largely stripped of fiber, so it's mostly fruit sugar in this form.
• Thickener E440 (pectin) (safe) — Pectin is a naturally fruit-derived gelling agent, well tolerated and benign.
• Acidity Regulator E330 (citric acid) (moderate) — Adds tartness and acts as a mild preservative; safe but a processing additive, and undercuts any 'no preservatives' claim.
• Preservative E202 (potassium sorbate) (moderate) — Standard mold/yeast inhibitor, generally safe but a clear marker of a processed, shelf-stable product.
• Vitamin B3 (niacin) (safe) — Token added vitamin; harmless but doesn't make a sugar spread nutritious.
• Food Colour E122 (Carmoisine) (concerning) — Artificial azo dye linked to hyperactivity in children; carries a warning label in the EU and is banned in some countries. Purely cosmetic.
• Added Artificial Flavours (raspberry, pineapple, strawberry) (moderate) — Synthetic flavoring substances used to fake fruit taste, directly undercutting the 'real fruit' story.