Kissan Mixed Fruit Jam — BULLSHIT

Name: Kissan Mixed Fruit Jam
Brand: Kissan

Munch or Dump rates Kissan Mixed Fruit Jam by Kissan BULLSHIT — score 0/90.

Marketed as wholesome '100% real fruit' with 'no artificial colour,' but sugar is the #1 ingredient and it contains the artificial azo dye Carmoisine (E122).

Why this verdict

'No artificial colour' claim vs. E122 Carmoisine, a synthetic azo dye, right on the ingredient list
'100% real fruit' framing, but sugar is the very first ingredient, ahead of fruit
Contains preservative E202 despite 'wholesome/natural' positioning
Roughly 65% sugar by weight for a product sold to parents for kids' breakfasts

Ingredients (9)

Sugar (concerning) — Added sugar, third by weight, feeds yeast and adds sweetness with no nutritional benefit.
Mixed fruit pulp blend (60%) (safe) — Papaya, pear, apple, banana, pineapple, orange, mango, grape as pulp/juice. Real fruit, but mostly stripped of fiber and concentrated into sugar.
Acidity Regulator E330 (citric acid) (safe) — Common, benign acid used for tartness and shelf stability.
Thickener E440 (pectin) (safe) — Fruit-derived gelling agent that gives jam its set. Harmless.
Iodised Salt (safe) — Small amount for flavor balance; iodine is beneficial.
Vitamins & Minerals (safe) — Added iron and B/C vitamins - fortification that supports the 'high in iron/vitamins' claim.
Preservative E202 (potassium sorbate) (moderate) — Synthetic preservative to extend shelf life; generally recognized as safe but a marker of processed food.
Natural Flavouring Substances (moderate) — Undefined flavor blend; 'natural' tells you nothing about what it actually is.
Food Colour E122 (Carmoisine) (concerning) — Artificial azo dye linked to hyperactivity concerns in children; requires a warning label in the EU and is banned in some countries. Directly contradicts 'no artificial colour.'