Mapro Mixed Fruit Jam — BULLSHIT

Name: Mapro Mixed Fruit Jam
Brand: mapro

Munch or Dump rates Mapro Mixed Fruit Jam by mapro BULLSHIT — score 0/90.

Sold as 'wholesome' and 'natural' with real fruit, but sugar is the #1 ingredient and the label lists synthetic colour, artificial flavours, and a chemical preservative.

Why this verdict

Marketed as 'natural' and 'wholesome' but the first ingredient is plain sugar, not fruit
Contains synthetic colour INS-122 (Carmoisine), a coal-tar azo dye flagged for child behaviour effects
Label admits 'artificial flavouring substances' despite the natural-real-fruit framing
Class II preservative INS-211 (sodium benzoate) — directly contradicts any 'no artificial' claim
Fruit pulp is only 45%; the rest is sugar and water

Ingredients (8)

Sugar (moderate) — Added for sweetness, can contribute to calorie content.
Mixed Fruit Pulp (45%) (safe) — Papaya, guava, banana, mango, pineapple, apple, orange, strawberry — real fruit, but less than half the jar and cooked down with sugar.
Water (safe) — Used as a basic ingredient in bread.
Acidity regulator (INS-330, citric acid) (safe) — Common tartness/pH agent, low concern on its own.
Thickener (INS-440, pectin) (safe) — Fruit-derived gelling agent; the normal way to set a jam.
Synthetic Food Colour (INS-122, Carmoisine) (concerning) — Coal-tar azo dye used to fake a vivid fruit colour; linked to hyperactivity in children and warning-labelled/banned in some countries.
Artificial Flavouring Substances (concerning) — Purely synthetic flavor chemicals — the tell that this is engineered taste, not fruit.
Class II Preservative (INS-211, Sodium Benzoate) (moderate) — Synthetic preservative; can form benzene with vitamin C/acidic conditions and undercuts any 'natural' claim.