Meal Time Mixed Fruit Jam — BULLSHIT

Name: Meal Time Mixed Fruit Jam
Brand: Meal Time

Munch or Dump rates Meal Time Mixed Fruit Jam by Meal Time BULLSHIT — score 0/90.

Sold as "naturally sweet" jam from "carefully selected fruits," but sugar is the #1 ingredient and it's dyed with synthetic azo colour and dosed with artificial flavouring substances.

Why this verdict

Marketed as "natural" / "naturally sweet" but the label lists synthetic colour and artificial flavours
Sugar is the #1 ingredient, ahead of the fruit pulp blend
Contains synthetic azo dye Carmoisine (colour 122), linked to hyperactivity concerns
Uses artificial flavouring substances despite the "real fruit" impression
Sulphite preservative (224) and sodium benzoate (211) stacked in

Ingredients (8)

Sugar (moderate) — Added refined sugar; spikes blood sugar and turns a milky base into a dessert.
Mixed Fruit Pulp Blend (46%) (moderate) — Apple, pear, papaya, guava, mango, pineapple juice and grape pulp/juice - real fruit, but partly juice/concentrate and outweighed by sugar.
Thickener (440) - Pectin (safe) — Natural fruit-derived gelling agent; harmless and standard in jam.
Acidity Regulator (330 - Citric Acid) (safe) — Common, safe acid used for tartness and shelf stability.
Preservative (211 - Sodium Benzoate) (moderate) — Extends shelf life; can form small amounts of benzene when combined with acids, and offers no benefit to you.
Preservative (224) - Potassium Metabisulphite (concerning) — Sulphite preservative; a declared allergen that can trigger asthma and reactions in sensitive people.
Synthetic Food Colour (122) - Carmoisine (harmful) — Artificial azo dye used purely for red colour; associated with hyperactivity in children and banned or warning-labelled in several countries.
Artificial & Nature-Identical Flavouring Substances (concerning) — Lab-made mixed fruit, raspberry and orange flavours engineered to taste fruitier than the actual fruit content.