Moraz Strawberry Crush — DUMP

Munch or Dump rates Moraz Strawberry Crush by Moraz DUMP — score 17/90.

A sugar-water concentrate with only 28% strawberry pulp, propped up by two artificial colors, two chemical preservatives, and synthetic flavoring. Sugar is the very first ingredient.

Why this verdict

• Sugar is the #1 ingredient, ahead of the 28% strawberry pulp
• Two artificial coal-tar colors (Carmoisine INS-122, Erythrosine INS-127)
• Two chemical preservatives: sodium benzoate (INS-211) and potassium metabisulphite (INS-224)
• Synthetic 'nature-identical artificial' strawberry flavoring stands in for real fruit
• Ultra-processed (NOVA 4) sugar syrup, not a real fruit drink

Ingredients (10)

• Sugar (moderate) — Added for sweetness, can contribute to calorie content.
• Water (safe) — Used as a basic ingredient in bread.
• Strawberry pulp (28%) (safe) — Real fruit content, but only 28% and outranked by sugar. Provides flavor and a little vitamin C.
• Thickener (INS-440, pectin) (safe) — Fruit-derived gelling agent; the normal way to set a jam.
• Acidity regulator (INS-330, citric acid) (safe) — Common tartness/pH agent, low concern on its own.
• Preservative (INS 211, Sodium Benzoate) (moderate) — Shelf-life preservative that can form trace benzene when combined with the added acids.
• Preservative (INS-224, potassium metabisulphite) (moderate) — Sulphite preservative that can trigger reactions in sulphite-sensitive and asthmatic people; forces the allergen warning on the pack.
• Color (INS-122, Carmoisine) (concerning) — Synthetic azo/coal-tar red dye. Linked to hyperactivity in children and banned or warning-labeled in several countries.
• Color (INS-127, Erythrosine) (concerning) — Synthetic coal-tar dye (Red 3). Associated with thyroid concerns in animal studies and restricted in multiple jurisdictions.
• Nature-identical artificial flavouring (strawberry) (moderate) — Lab-made synthetic flavor doing the work real strawberries should. Safe to consume but undercuts the 'real fruit' impression.