M&S Chocolate Chip & Hazelnut Cookies — ENGINEERED
Munch or Dump rates M&S Chocolate Chip & Hazelnut Cookies by M&S ENGINEERED — score 30/90.
A refined-flour biscuit built on the hyper-palatable triad: refined wheat flour, palm oil, and two separate sugars (plus golden syrup), engineered for craving with stacked emulsifiers.
Why this verdict
- Refined wheat flour + palm oil + added sugar = the classic hyper-palatable triad
- Multiple distinct sweeteners: sugar in the chips, sugar again, plus golden syrup (invert sugar)
- Soya lecithin emulsifier stacked in twice, with added vanilla flavouring
- Palm oil is a cheap refined fat, high in saturated fat
- Hazelnut is only 3% and chocolate cocoa content is low relative to all the sugar
Ingredients (11)
- Wheat flour (enriched with calcium carbonate, iron, niacin, thiamin) (moderate) — Refined flour stripped of fibre then fortified back; spikes blood sugar and forms the bulk of the biscuit.
- Dark chocolate chips (20%, sugar / cocoa butter / cocoa mass / soya lecithin / vanilla flavouring) (moderate) — Sugar is listed first inside the chips, so this is mostly sweetened chocolate rather than cocoa-rich dark chocolate.
- Palm Oil (moderate) — Refined oil high in saturated fat, used in both the spread and the breadsticks for cheap richness.
- Sugar (concerning) — Added refined sugar, listed high - spikes blood sugar with no nutrition.
- Roasted hazelnuts (3%) (safe) — A genuine whole-food ingredient, but only 3% so it barely moves the needle.
- Dried Skimmed Milk (safe) — Standard dairy ingredient for texture and flavour; minor contributor.
- Golden syrup (invert sugar syrup) (concerning) — A third distinct sweetener; invert sugar syrup is essentially liquid sugar.
- Salt (moderate) — Added sodium for flavour.
- Raising agents (sodium bicarbonate, E450, E503) (safe) — Standard leavening agents, considered safe at use levels.
- Emulsifier (Soya Lecithin) (moderate) — Common emulsifier that holds the engineered fat-sugar texture together; mild concern as a processing marker.
- Vanilla Flavouring (moderate) — Added flavouring to boost palatability rather than real vanilla.