Nature's Own Perfectly Crafted Multigrain — DUMP

Munch or Dump rates Nature's Own Perfectly Crafted Multigrain by Nature's Own DUMP — score 17/90.

Refined enriched flour leads the list, not whole grain, and it's propped up by three added sweeteners, refined soybean oil, two lecithin emulsifiers, and a stack of dough conditioners across 25-plus ingredients.

Why this verdict

• Refined enriched flour is the #1 ingredient, not whole grain
• Three added sweeteners: sugar, brown sugar, and dried molasses
• Refined soybean oil plus two lecithin emulsifiers
• Dough-conditioner stack: wheat gluten, monocalcium phosphate, enzymes, ascorbic acid
• 25-plus ingredient NOVA-4 formula

Ingredients (20)

• Unbleached enriched wheat flour (moderate) — Refined white flour; the base of the product. Fast-digesting starch with the bran and germ removed.
• Water (safe) — Used as a basic ingredient in bread.
• fermented rye flour (safe) — Adds some flavor and grain content; a minor positive.
• fermented wheat flour (safe) — Real bread-making step — adds flavor the traditional way.
• Sugar (moderate) — Added for sweetness, can contribute to calorie content.
• yeast (safe) — Leavening agent for bread rising.
• Soybean Oil (moderate) — Refined vegetable oil for body and mouthfeel.
• brown sugar (caution) — Second added sugar in the flavor base.
• flax seed (safe) — Whole seed with fiber and omega-3s, but buried in the 2%-or-less tail.
• Millet (safe) — Whole grain, minor but real.
• sunflower seeds (safe) — Whole seed, vitamin E and minerals.
• whole oat groats (safe) — Genuine whole grain, but a minor player.
• Sprouted rye / triticale / wheat grains (safe) — Sprouted whole grains; a nice touch but present at under 2%.
• wheat gluten (safe) — Naturally occurring in wheat, adds elasticity.
• dried molasses (moderate) — A third added-sugar/coloring source.
• Monocalcium Phosphate (moderate) — Leavening acid; adds to the total phosphate load.
• enzymes (safe) — Microbial rennet that coagulates the milk. Standard and harmless; also makes this vegetarian-friendly.
• ascorbic acid (moderate) — A common refined oil that adds to calorie content.
• Sunflower Lecithin (safe) — Emulsifier; benign.
• Soy Lecithin (safe) — Common emulsifier, generally benign in these amounts.