Nutella Plant-Based — DUMP

Munch or Dump rates Nutella Plant-Based by Ferrero DUMP — score 20/90.

Sugar and palm oil are the first two ingredients, ahead of the 13% hazelnuts. A plant-based label doesn't change that this is sugar and refined fat in a jar.

Why this verdict

• Sugar is the #1 ingredient, palm oil #2 - both ahead of hazelnuts
• Two sweetener sources: sugar plus rice syrup powder
• Palm oil is a refined saturated fat, ~32g fat per 100g
• Soy lecithin emulsifier makes it an ultra-processed (NOVA 4) formula
• Hazelnuts only 13%, cocoa only 7.4% - the good stuff is trace

Ingredients (9)

• Sugar (concerning) — Added sugar, third by weight, feeds yeast and adds sweetness with no nutritional benefit.
• Palm Oil (moderate) — High in saturated fat; deep-frying medium that pushes fat and calories up.
• Hazelnuts (13%) (safe) — Real hazelnuts add healthy fats and flavor, but only 13% of the product.
• Chickpeas (safe) — Added to replace milk for the vegan formula; a whole-food ingredient, small contribution.
• Fat-reduced cocoa powder (7.4%) (safe) — Provides the chocolate flavor and some antioxidants; small amount.
• Rice syrup powder (concerning) — A second sweetener and refined-starch derivative - fast-digesting sugars that add to the total sugar load.
• Lecithins (soya) (moderate) — Soy-derived emulsifier that binds the oil and keeps it smooth; a marker of industrial processing.
• Salt (moderate) — Added for taste and mild preservation. Fine in small amounts but adds to daily sodium.
• Flavourings (moderate) — Non-specific flavour additives; vague labelling despite a 'no artificial flavours' claim.