OH OH COOKIE DOUGH — ENGINEERED

Name: OH OH COOKIE DOUGH
Brand: TRUBAR

Munch or Dump rates OH OH COOKIE DOUGH by TRUBAR ENGINEERED — score 30/90.

A lab-built protein bar: isolated proteins, tapioca fiber, palm oil, natural flavors and an emulsifier stacked to mimic cookie dough. It's engineered for macros and craving, not a whole food.

Why this verdict

Isolated rice + pea protein blend plus tapioca fiber — fractionated, not whole-food ingredients
Added cane sugar plus RSPO palm oil and MCT oil layered for a hyper-palatable fat/sugar hit
Sunflower lecithin emulsifier and undisclosed 'natural flavors' engineer the cookie-dough texture and taste
NOVA 4 ultra-processed despite the clean-label marketing

Ingredients (13)

Tapioca fiber and cassava blend (moderate) — Refined isolated fiber/starch used as bulking filler; heavily processed carbohydrate, not whole cassava.
Plant protein blend (brown rice + organic pea protein) (safe) — Isolated plant proteins deliver the 12g protein claim; fine nutritionally but heavily processed, not whole food.
Cashews (safe) — A genuine whole-food ingredient adding healthy fats and texture.
organic cane sugar (moderate) — Added sugar at under 2%; small but it's still refined sweetener in a savory snack.
RSPO palm oil (moderate) — Refined oil high in saturated fat; sustainably sourced but still a processed fat.
Fair traded cacao powder (safe) — Real cocoa; source of flavor and antioxidants.
unsweetened chocolate++ (safe) — Real chocolate with cocoa solids; a positive whole ingredient.
Cocoa Butter (safe) — Natural fat from the cocoa bean; a clean ingredient.
Natural Flavors (moderate) — Undisclosed proprietary flavor compounds; a hallmark of engineered, formulated food.
Sea Salt (safe) — Standard seasoning in small amounts.
Sunflower Lecithin (moderate) — An emulsifier used to bind the bar; generally recognized as safe but a marker of processed formulation.
medium chain triglycerides (safe) — Easily-digested fats used for quick energy in clinical nutrition.
Vanilla bean specks (safe) — Real vanilla for flavor and visual cue.