Paper Boat Swing Mixed Fruit Medley — BULLSHIT

Munch or Dump rates Paper Boat Swing Mixed Fruit Medley by paper boat BULLSHIT — score 0/90.

Sold as natural fruit juice with 'no added preservatives or colours,' but it's mostly sugar-water with synthetic dyes and preservatives, and barely any fruit.

Why this verdict

• Claims 'no added colours' but contains three synthetic dyes (102, 124, 110)
• Claims 'no added preservatives' yet lists preservatives 202 and 242
• Sugar is the #2 ingredient, ahead of all the fruit combined
• Only 13.5% reconstituted juice; real fruit concentrates total under 3%
• Tartrazine and Sunset Yellow are dyes linked to hyperactivity in kids

Ingredients (15)

• Water (safe) — First ingredient by weight; this pudding is mostly water, not milk.
• Sugar (moderate) — Added sugar sitting ahead of cocoa; the main flavor driver here.
• Mango pulp concentrate (1.1%) (safe) — Real fruit, but a tiny fraction of the drink.
• Apple juice concentrate (1%) (moderate) — Concentrate is stripped of fiber and is basically fruit sugar; present in trace amounts.
• Orange juice concentrate (0.65%) (moderate) — Adds a little vitamin C but is mostly sugar and present in trace amounts.
• Acidity Regulator 330 (Citric Acid) (moderate) — Adds tartness; industrially produced and erodes tooth enamel in sugary acidic sodas.
• Nature-identical and natural flavouring substances (moderate) — Lab-made flavours doing the work the trace fruit can't; harmless but signals an engineered taste.
• Iodised Salt (safe) — Adds sodium and iodine; fine in moderation.
• Stabilizers (466, 415) (moderate) — Sodium CMC and xanthan gum give body to a thin liquid; a processing tell, not a nutrition feature.
• Preservative (202 potassium sorbate) (moderate) — Synthetic preservative; directly contradicts the 'no added preservatives' claim.
• Preservative (242, dimethyl dicarbonate) (moderate) — A cold-sterilant preservative for beverages; again contradicts the label claim.
• Food colour Tartrazine (102) (concerning) — Synthetic yellow azo dye linked to hyperactivity in children; carries a warning label in the EU.
• Food colour Ponceau 4R (124) (concerning) — Synthetic red azo dye, banned in some countries and flagged for child hyperactivity.
• Food colour Sunset Yellow (110) (concerning) — Synthetic orange azo dye purely cosmetic; another EU-warning dye contradicting 'no colours.'
• Vitamin D2 (ergocalciferol) (safe) — Fortification to aid calcium absorption; minor positive.