Pickwick Creamy Water Biscuits (Chocolate Wafer) — BULLSHIT
Munch or Dump rates Pickwick Creamy Water Biscuits (Chocolate Wafer) by Pickwick BULLSHIT — score 0/90.
Marketed as 'Trans Fat Free' while hydrogenated oil — the main source of trans fat — sits right in the ingredient list. Sugar is the #1 ingredient, with three artificial colors and artificial flavor on top.
Why this verdict
- 'Trans Fat Free' on pack, but hydrogenated oil — the trans-fat source — is right in the ingredients
- Sugar is the #1 ingredient, ahead of flour and cocoa
- Three artificial colors: Tartrazine (102), Sunset Yellow (110), Brilliant Blue (133)
- Refined wheat flour (maida) and artificial vanilla flavor — NOVA 4 ultra-processed
- Only 4% cocoa solids; it's sweetened fat dressed up as chocolate
Ingredients (11)
- Sugar (moderate) — Added sugar sitting ahead of cocoa; the main flavor driver here.
- Refined Wheat Flour (Maida) (moderate) — Stripped white flour - spikes blood sugar and undercuts the whole-grain claim.
- Edible vegetable hydrogenated oil (harmful) — Hydrogenated oil is the classic source of artery-clogging trans fats — directly contradicts the 'Trans Fat Free' claim.
- Cocoa solids (4%) (safe) — A token 4% of cocoa — provides the chocolate flavor but in trivial amount.
- Emulsifier (INS 322 / lecithin) (moderate) — Lecithin emulsifier — generally tolerated but a marker of processed formulation.
- Iodized Salt (safe) — Standard salt; iodization is fine in small amounts.
- Leavening agent (INS 500 ii) (safe) — Sodium bicarbonate — a benign baking agent.
- Color (INS 102 Tartrazine) (concerning) — Synthetic yellow dye linked to hyperactivity in sensitive children; purely cosmetic.
- Color (INS 110 Sunset Yellow) (concerning) — Synthetic orange-yellow dye with no nutritional purpose; flagged for behavioral effects.
- Color (INS 133 Brilliant Blue) (concerning) — Synthetic blue dye — cosmetic coloring only.
- Artificial flavoring substance (Vanilla) (moderate) — Lab-made flavoring used to mimic vanilla; a hallmark of ultra-processed food.