Prince Goût Chocolat au blé complet — ENGINEERED
Munch or Dump rates Prince Goût Chocolat au blé complet by Mondelez ENGINEERED — score 30/90.
Built for craving, not nutrition: the whole-wheat name is a front, refined flour and sugar run the show, and it's the classic sugar + refined-oil + refined-starch palatability triad with two sweeteners and an emulsifier.
Why this verdict
- Hyper-palatable triad: added sugar + refined palm/rapeseed oil + refined wheat starch
- Two distinct sweeteners (sugar plus glucose syrup) = engineered sweetness
- 'Whole wheat' name is a front — refined flour is the dominant grain
- Soy lecithin emulsifier and flavourings mark it as ultra-processed (NOVA 4)
- Built for craving and shelf-life, low protein, high sugar
Ingredients (13)
- Refined wheat flour (34.8%) (moderate) — The dominant grain — stripped of fiber and bran, so it spikes blood sugar fast despite the 'whole wheat' branding.
- Whole wheat flour (15.2%) (safe) — The one genuinely good part — retains fiber and bran, but it's the minority grain here.
- Sugar (moderate) — Added for sweetness, can contribute to calorie content.
- Vegetable oils (palm, rapeseed) (moderate) — Refined oils added purely for texture and calories; palm is saturated-fat heavy.
- Low-fat cocoa powder (4.5%) (safe) — Gives the chocolate flavor; small amount and fairly benign.
- glucose syrup (caution) — A second refined sweetener in the caramel.
- wheat starch (safe) — Vitamin C, acts as a preservative here.
- Raising agents (ammonium/sodium carbonates) (safe) — Standard leavening salts — functional and harmless in these amounts.
- SOY LECITHIN EMULSIFIER (moderate) — Emulsifier that keeps the oil and solids from separating. Common and low-risk, but a sign of engineering.
- Salt (moderate) — Used in moderation, might exceed necessary amount.
- Skimmed Milk Powder (safe) — Milk solids in the fillings.
- Whey permeate (from milk) (moderate) — A cheap dairy by-product (mostly lactose) used for filler and mild browning.
- Flavourings (moderate) — Undisclosed added flavor compounds engineered to mimic BBQ ribs.