Psst Enriched Wheat Bread — DUMP

Munch or Dump rates Psst Enriched Wheat Bread by Psst... DUMP — score 17/90.

Calls itself 'wheat bread' but it's mostly refined enriched flour with added corn syrup and a stack of dough conditioners, including azodicarbonamide.

Why this verdict

• Refined enriched flour is #1; real whole wheat is a minor add-in
• Sweetened with high fructose corn syrup
• Azodicarbonamide dough conditioner (banned in the EU and UK)
• Stacked emulsifiers and conditioners make this ultra-processed
• Calcium propionate preservative for shelf life

Ingredients (11)

• unbleached enriched flour (moderate) — Refined wheat flour with the bran and germ stripped, then re-fortified with a few synthetic vitamins. Fast carbohydrate, low fiber.
• WHOLE WHEAT FLOUR (safe) — Adds a little fiber and whole-grain content.
• High Fructose Corn Syrup (caution) — The dominant sweetener and second ingredient; drives the sugar load.
• Soybean Oil (moderate) — Refined vegetable oil for body and mouthfeel.
• Vital Wheat Gluten (moderate) — Isolated gluten protein used to strengthen and puff the crust — an industrial dough additive.
• Sodium Stearoyl Lactylate (caution) — Dough and cream conditioner — another engineered emulsifier.
• Azodicarbonamide (harmful) — Industrial dough conditioner and bleaching agent banned in the EU, UK, and Australia over safety concerns. The 'yoga mat' chemical.
• Monocalcium Phosphate (moderate) — Leavening acid; adds to the total phosphate load.
• calcium propionate (moderate) — Mold-inhibiting preservative; common in commercial bread.
• yeast (safe) — Leavening agent for bread rising.
• Salt (moderate) — Used in moderation, might exceed necessary amount.