Pure Protein Chocolate Deluxe Bar — DUMP
Munch or Dump rates Pure Protein Chocolate Deluxe Bar by PURE PROTEIN DUMP — score 20/90.
A candy bar wearing a protein label. Twenty-plus ingredients built on maltitol, fractionated palm kernel oil, sugar and sucralose, with hydrolyzed collagen padding the protein count. The 21g protein is technically real, but a maltitol-and-palm-kernel chocolate coating over sugar-sweetened chocolate drops is confectionery, not nutrition.
Why this verdict
- Three-plus sweeteners stacked: maltitol, maltitol syrup, sugar and sucralose
- 20-plus-ingredient ultra-processed formula (NOVA 4)
- Protein count padded with hydrolyzed collagen, an incomplete protein
- Fractionated palm kernel oil and maltitol drive texture and sweetness — classic candy engineering
- Maltitol at this dose commonly causes bloating and GI distress
Ingredients (8)
- Milk & whey protein isolate (safe) — High-quality complete protein; the reason to buy this bar.
- Hydrolyzed Collagen (moderate) — Incomplete protein used to pad the gram count cheaply; not equivalent to whey.
- maltitol (caution) — Sugar alcohol that still raises blood sugar and is a well-known cause of bloating and diarrhea at bar-sized doses.
- fractionated palm kernel oil (caution) — Heavily refined tropical oil, high in saturated fat, used for the candy coating.
- Sugar (caution) — One of two added sugars; the product is high in total sugar.
- Sucralose (caution) — Artificial sweetener 600x sweeter than sugar. Calorie-free but keeps the palate trained on intense sweetness and may affect gut bacteria.
- glycerin (moderate) — Humectant and bulking agent for chewy texture.
- Soy Lecithin (safe) — Minor emulsifier inside the chocolate chips.
Healthier alternatives
- RXBAR Peanut Butter Protein Bar
- Chocolate Sea Salt Protein Bar
- GoMacro MacroBar Peanut Butter Chocolate Chip
- GoMacro MacroBar Sunflower Butter + Chocolate
- Perfect Bar Dark Chocolate Chip Peanut Butter