Real Orange Fruit Juice — BULLSHIT

Munch or Dump rates Real Orange Fruit Juice by Real BULLSHIT — score 0/90.

Sold as wholesome real-fruit juice, but it's mostly sugar water: only 6.45% orange concentrate, added sugar second on the list, plus synthetic flavouring and added colour the brand claims it doesn't use.

Why this verdict

• Only 6.45% orange juice from concentrate — the rest is water and sugar
• Added sugar is the #2 ingredient, so this spikes blood sugar like soda
• Claims 'no artificial flavours' but lists nature-identical (synthetic) flavouring substances
• Claims 'no artificial colours' but adds colour INS 160a
• A short list doesn't make it clean — the marketing contradicts what's inside

Ingredients (9)

• Water (safe) — Used as a basic ingredient in bread.
• Sugar (moderate) — Added for sweetness, can contribute to calorie content.
• Concentrated Orange Juice (6.45%) (moderate) — The only actual fruit, and only a trace amount; reconstituted concentrate loses much of fresh orange's fiber and fragile vitamin C.
• Acidity regulator (INS-330, citric acid) (safe) — Common tartness/pH agent, low concern on its own.
• Iodized Salt (safe) — Common salt; iodine is a plus in small amounts.
• Flavours (Natural and Nature Identical Flavouring Substances) (moderate) — 'Nature identical' means lab-synthesized flavour — added because there's too little real orange to taste like orange. Directly contradicts 'no artificial flavours' marketing.
• Stabilizer (INS 466, carboxymethyl cellulose) (moderate) — Cellulose gum added to fake a thick, creamy mouthfeel; a marker of an engineered texture.
• Antioxidant INS 300 (ascorbic acid) (safe) — Vitamin C added to protect flavour and colour; minor positive.
• Colour [INS 160a(iii), beta-carotene] (moderate) — Added to make the drink look orange. Contradicts the 'no added colours' claim and signals the product can't carry colour from fruit alone.