Ruffles Cheddar & Sour Cream Flavored Potato Chips — DUMP

Name: Ruffles Cheddar & Sour Cream Flavored Potato Chips
Brand: Ruffles

Munch or Dump rates Ruffles Cheddar & Sour Cream Flavored Potato Chips by Ruffles DUMP — score 20/90.

A plain potato chip buried under a 20-ingredient dairy-flavor system: maltodextrin and MSG up front, eight different milk derivatives, and two yellow dyes to sell the 'cheddar' look. The real cheddar and sour cream are garnish on an engineered coating. Twenty-three ingredients for what Lay's does with three.

Why this verdict

23 ingredients — past the >18 ultra-processed threshold with no redeeming signals
Maltodextrin is the third ingredient, ahead of any cheese — the seasoning is starch dust first, dairy second
MSG plus yeast extract (hidden glutamate) plus 'natural and artificial flavors': a stacked umami system
Yellow 6 and Yellow 5 dyes paint on the cheddar color the trace cheese can't deliver
Eight separate dairy fractions (whey, lactose, caseinate, isolates, concentrates) — a deconstructed lab version of 'cheddar & sour cream'

Ingredients (11)

potatoes (safe) — Real peeled potatoes — the bulk of the bag.
Vegetable Oil (canola, corn, soybean, and/or sunflower) (moderate) — Refined frying oil blend — 10g fat per ounce.
Maltodextrin (caution) — Refined corn carb that spikes blood sugar faster than table sugar; appears in the seasoning of most varieties.
MONOSODIUM GLUTAMATE (caution) — First layer of the umami stack — flavor engineering, not seasoning.
YEAST EXTRACT (caution) — Free glutamate — the same umami hit as MSG with a cleaner-sounding name.
Natural and Artificial Flavors (caution) — Lab flavor doing the work real marshmallow and butter would do.
Artificial Color (Yellow 6, Yellow 5) (avoid) — Two petroleum-derived dyes supplying the cheddar-orange tint; both carry hyperactivity warnings in the EU.
CHEDDAR CHEESE (safe) — Real cheese is present, in powdered supporting-cast quantities.
sour cream (safe) — Genuine cultured cream, present in powder-trace quantity.
Sodium Caseinate (moderate) — Industrial milk-protein isolate used as a flavor carrier, not food you'd cook with.
Salt (moderate) — ~260mg sodium per packet — sweet AND salty is the palatability play.