Simply Fruity Muesli — BULLSHIT

Munch or Dump rates Simply Fruity Muesli by dorset cereals BULLSHIT — score 0/90.

Sold as 'no added sugar' but sugar is literally added to two of its fruits, and it packs 20g sugar per 100g.

Why this verdict

• 'No added sugar' claim while sugar is added to the papaya and pineapple
• 'No added preservatives' claim while sulphur dioxide is in the fruit
• 20.1g sugar per 100g is high for a 'healthy' cereal
• Sulphur dioxide can trigger reactions in sensitive people

Ingredients (9)

• Sweetened dried papaya (9%) (moderate) — Dried fruit with sugar added, plus sulphur dioxide preservative; concentrated sugar hit
• Sultanas (9%) (moderate) — Whole dried grape, but a very concentrated source of natural sugar
• Raisins (7%) (safe) — Dried fruit — real food with fibre, but very sugar-dense, so it adds to the overall sweetness load.
• Sweetened dried pineapple (3.5%) (moderate) — Dried fruit with added sugar and sulphur dioxide preservative
• Sulphur dioxide (preservative) (concerning) — Sulphite preservative that can trigger asthma and allergic reactions in sensitive people
• Barley flakes (safe) — Whole grain, good fibre and slow-release carbs
• Wholegrain wheat flakes (safe) — Whole grain with intact fibre and nutrients
• Wholegrain oat flakes (safe) — Whole oats, beta-glucan fibre that supports heart health
• Wholegrain toasted and malted wheat flakes (safe) — Whole grain with barley malt extract for flavour; still a whole grain but malt adds a touch of sugar

Healthier alternatives

• Simply Nutty Muesli
• Old Country Style Muesli
• Bio&Me Granola Super Nutty
• Bio&Me Low Sugar, Naturally Gut-Loving Granola
• Bio&Me Cocoa & Hazelnut Protein Granola