Smoky Barbecue Crunch — ENGINEERED
Munch or Dump rates Smoky Barbecue Crunch by graze ENGINEERED — score 30/90.
A fried, coated corn-and-pea snack built for crunch and craving, with modified starch, refined oils and three separate sugar sources stacked under a BBQ seasoning blend.
Why this verdict
- Three separate sugars stacked: sugar, demerara sugar and smoked dextrose
- Fried corn plus a second fry in refined sunflower oil
- Modified corn starch and potato starch bulk out the formula
- Ultra-processed (NOVA 4) despite the 'packed with veg' framing
- Long 20+ ingredient seasoning-heavy list
Ingredients (20)
- Fried corn (moderate) — Whole corn but deep-fried in oil, turning a starch into a calorie-dense fried snack base.
- Green Peas (5.7%) (safe) — The one genuinely whole ingredient, supplying the protein and fibre the pack brags about.
- Corn Starch (moderate) — Refined starch for texture; part of the hyper-palatable structure.
- Modified Corn Starch (moderate) — Thickener/stabilizer that gives the sauce body.
- Sugar (moderate) — Added for sweetness, can contribute to calorie content.
- Sunflower Oil (moderate) — Refined seed oil; fine in the modest amounts used here.
- YEAST EXTRACT (moderate) — A hidden source of free glutamate, stacked with MSG for umami.
- demerara sugar (moderate) — The only sweetener, in fourth position — around 3 g per serving.
- natural flavouring (moderate) — Undefined flavour compound; 'natural' but unspecified, a minor processing marker.
- Salt (moderate) — Used in moderation, might exceed necessary amount.
- potato starch (safe) — Anti-caking agent to keep shreds separate.
- Smoked dextrose powder (moderate) — A third sugar (dextrose) doubling as smoke carrier.
- ONION POWDER (safe) — Dried aromatic for flavor.
- GARLIC POWDER (safe) — Real seasoning.
- Smoked paprika powder (safe) — Natural spice for smoky color and flavor.
- citric acid (safe) — Acidity and tartness adjuster.
- Tomato Powder (safe) — Minor flavor and color addition; present in small amounts.
- chilli powder (safe) — Natural heat and flavor.
- Paprika Extract (Colour) (safe) — Natural pigment, not an artificial dye.
- Vegetable oils (canola, coconut) (moderate) — Additional refined oils in the seasoning carrier.