Stack Up - Simply Salted — BULLSHIT

Munch or Dump rates Stack Up - Simply Salted by Balaji Wafer BULLSHIT — score 0/90.

Sold as "made of salt and nothing more" — but it's reconstituted potato powder fried in palm oil with maltodextrin, an emulsifier, added sugar and an MSG-style flavour-enhancer stack. The 'simple' story is the marketing; the formula is engineered.

Why this verdict

• "Made of salt and nothing more" — but the list has maltodextrin, emulsifier, sugar and flavour enhancers
• Flavour-enhancer stack (INS 627 + 631) plus yeast extract engineers savoury craving
• Reconstituted potato powder fried in refined palm oil — not a real sliced chip
• Ultra-processed (NOVA 4) with added sugar in a snack called 'Simply Salted'

Ingredients (11)

• Potato Powder (58%) (moderate) — Reconstituted dehydrated potato, not whole sliced potato — the base of an extruded crisp, refined and starch-heavy.
• Edible Vegetable Oil (Palmolein) (moderate) — Refined palm fraction used for deep-frying; high in saturated fat and calorie-dense.
• rice flour (moderate) — Refined starch used as a cheap filler, not a nutritional addition.
• potato starch (moderate) — Another refined starch used to bulk the chicken.
• TAPIOCA STARCH (moderate) — Simple refined thickener; minimal nutrition.
• Salt (2.0%) (moderate) — Sodium load is significant for a small snack and drives overconsumption.
• Sugar (moderate) — Added sugar sitting ahead of cocoa; the main flavor driver here.
• Emulsifier (INS 471) (moderate) — Mono- and diglycerides; an industrial texturizer that marks this as a manufactured formula, not a simple chip.
• Maltodextrin (concerning) — Ultra-processed filler with a very high glycemic index; a hallmark of NOVA 4 food.
• Flavour Enhancer (INS 627, INS 631) (concerning) — Disodium guanylate + disodium inosinate — a nucleotide pair that amplifies savoury taste to drive craving; the engineered-snack signature.
• YEAST EXTRACT (moderate) — Natural-source MSG/glutamate flavour enhancer to boost savouriness.