Storia Pomegranate 750ml — BULLSHIT

Name: Storia Pomegranate 750ml
Brand: storia

Munch or Dump rates Storia Pomegranate 750ml by storia BULLSHIT — score 0/90.

Sold as '100% Pomegranate Juice' but it's mostly water, more apple than pomegranate, and sweetened with stevia. India's consumer authority actually fined Storia for exactly these claims.

Why this verdict

'Pomegranate' juice that's only 4% pomegranate, and has 3x more apple concentrate (12%)
'100% Fruit Juice' is mostly water plus reconstituted concentrate; CCPA fined Storia over this exact claim
'No added sugar' sidesteps the fact that it's sweetened with stevia
Label admits added 'nature identical flavouring substances' to fake the pomegranate taste

Ingredients (8)

Water (safe) — Bulking agent that keeps this a low-fat spread; inert.
Apple Juice Concentrate (12%) (moderate) — Reconstituted concentrate stripped of fiber; it's fast sugar and, tellingly, the actual dominant fruit despite the pomegranate branding.
Pomegranate Juice Concentrate (4%) (moderate) — The 'hero' fruit at just 4%. Some polyphenols survive concentration, but there's barely any of it here.
Salt (moderate) — Adds sodium; fine in moderation but the main reason to watch portion size.
Acidity Regulators (INS331iii Sodium Citrate, INS330 Citric Acid) (moderate) — Industrial acidulants to tune tartness and shelf-stability. Common but a marker of a formulated drink, not fresh juice.
Stevia (INS960) (moderate) — A high-intensity sweetener added so they can advertise 'no added sugar' while still hitting a sweet taste. It's a sweetener, just not sugar.
Antioxidant (INS300, ascorbic acid) (safe) — Vitamin C used as a preservative/antioxidant. Harmless, but present for shelf life, not nutrition.
Nature Identical Flavouring Substances (Pomegranate) (moderate) — Lab-made flavor added to simulate pomegranate because there's only 4% real fruit. Directly undercuts any 'natural' positioning.