Tesco Bran Flakes — OKAY

Munch or Dump rates Tesco Bran Flakes by Tesco OKAY — score 62/90.

A genuinely wholegrain, high-fibre cereal base, but sugar sits third with a second malt sweetener, so it lands mixed rather than clean.

Why this verdict

• 89% wholegrain wheat and bran gives real, gut-moving fibre
• Added sugar is the third ingredient
• Barley malt extract is a second sweetener stacked on top
• The long list is fortification vitamins, not industrial additives
• Solid iron, B-vitamin and vitamin D fortification

Ingredients (15)

• Wholegrain Wheat (69%) (safe) — The whole grain intact, bran and germ included, so you get fibre and slow-release carbs.
• Wheat Bran (20%) (safe) — Concentrated insoluble fibre that speeds intestinal transit and feeds gut bacteria.
• Sugar (moderate) — Added for sweetness, can contribute to calorie content.
• Barley Malt Extract (moderate) — A third sweetener that also contributes gluten and color.
• Salt (moderate) — Used in moderation, might exceed necessary amount.
• Iron (safe) — Fortification mineral, useful for blood and energy.
• Vitamin E (safe) — Added antioxidant vitamin, minor benefit, also props up the 'body nutrients' pitch.
• Niacin (safe) — Added B3 vitamin.
• Pantothenic Acid (safe) — Added B5 vitamin.
• vitamin B12 (safe) — Added B12, useful for plant-based diets.
• vitamin D (safe) — Fortification supporting bone health and calcium absorption.
• Thiamin (safe) — Added B1 vitamin.
• folic acid (safe) — Added folate.
• Riboflavin (safe) — Added B2 vitamin.
• vitamin B6 (safe) — Added B6, supports metabolism.