Tropicana Mixed Fruit Delight — BULLSHIT

Name: Tropicana Mixed Fruit Delight
Brand: Tropicana

Munch or Dump rates Tropicana Mixed Fruit Delight by Tropicana BULLSHIT — score 0/90.

Sold as the 'goodness of real fruit' but it's mostly water and sugar with only 10% juice, plus added colour and synthetic flavour the label tries to hide.

Why this verdict

Markets 'real fruit goodness' but is only 10.1% juice — water and sugar dominate
Claims 'no added colours / no artificial flavouring' while the label lists added colour (160a) and nature-identical (synthetic) flavour
Stacks added sugar AND an artificial sweetener (sucralose, INS 960) — engineered sweetness
Multiple stabilizers (CMC 466, pectin 440) to mimic the body of real juice
NOVA 4 ultra-processed drink dressed up as wholesome juice

Ingredients (10)

Water (safe) — Used as a basic ingredient in bread.
Concentrated mixed fruit juice (10.1%) (safe) — Reconstituted from concentrate at just 10.1%; a token amount of actual fruit, stripped of fiber.
Sugar (moderate) — Added for sweetness, can contribute to calorie content.
Acidity Regulator 330 (Citric Acid) (safe) — Common food acid for tartness; generally harmless.
Stabilizer (466, carboxymethyl cellulose) (moderate) — Industrial thickener used to fake body and mouthfeel; a marker of processing.
Stabilizer (440, pectin) (safe) — Plant-derived gelling/stabilizing agent; benign but signals engineered texture.
Salt (moderate) — Used in moderation, might exceed necessary amount.
Sweetener (960, sucralose) (concerning) — A second, artificial sweetener stacked on top of sugar to boost sweetness — engineered sweetness that trains the palate to crave more.
Natural colour (160a(i), beta-carotene) (safe) — Added colour to make it look juicier — directly contradicts the 'no added colours' marketing.
Added flavour (natural and nature-identical substances) (moderate) — 'Nature-identical' means lab-synthesized flavouring — contradicts the 'no artificial flavouring' claim.