Zero Maida Whole Wheat Bread — OKAY

Munch or Dump rates Zero Maida Whole Wheat Bread by The Health Factory OKAY — score 60/90.

A genuinely clean whole-wheat bread with a short, recognizable ingredient list and no maida, artificial colors, or chemical preservatives. A touch of cane sugar and refined rice bran oil keep it from a perfect score, but this is one of the cleaner packaged breads out there.

Why this verdict

• 100% whole wheat flour base, no maida or refined flour
• Natural cultured preservation instead of chemical preservatives
• No artificial colors, emulsifiers, or dough conditioners
• Small amount of added cane sugar and refined rice bran oil keep it out of MUNCH
• Good fibre (6.3g) and protein (13.5g) per 100g

Ingredients (9)

• Fresh Whole Wheat Flour (safe) — Whole grain flour with the bran and germ intact; the fibre and protein backbone of the loaf.
• yeast (safe) — Standard leavening agent, no health concern.
• wheat gluten (moderate) — Isolated protein added as a dough conditioner for structure and chew; a marker of industrial bread.
• Rice Bran Oil (moderate) — A refined vegetable oil used to soften the crumb; present in small amounts but still a refined oil.
• Cane Sugar (concerning) — Straight added sugar, #3 ingredient.
• Iodised Salt (safe) — Small amount for flavor balance; iodine is beneficial.
• cultured wheat flour (moderate) — Fermented flour used as a clean-label preservative to extend shelf life.
• Cultured Sweet Potato (safe) — Another natural, fermentation-derived preservative; recognizable whole-food source.
• Cultured Glucose (safe) — Fermented glucose used for natural preservation; keeps the loaf fresh without synthetic additives.